In the wake of the pandemic, there are unforeseen challenges that have come along our way.
But as Albert Einstein said, “In the middle of difficulty, lies opportunity.”
This is the Entrepreneur’s chance to find the opportunity and exploit it to the maximum.
Marketing Strategies are the overall game plan of a business to gain a competitive advantage in the industry by a thorough understanding of the needs and wants of your customers.
To survive through the Covid scenario, businesses' marketing strategies need to be more adaptable and agile towards consumer needs and experience.
Before Covid happened, the impact and reach of Digital and Social Media Marketing were just getting noticed. However today, with almost all of us buried into our phones and spending ample time on social media platforms, it would be foolish of businesses to not use this super tool to their advantage. Businesses must shift their focus to building their digital and social media presence in order to sustain other business operations.
There are several ways to build your online presence, it could be through:
Offering discounts or Incentives for online purchase
Sponsored Advertisements on platforms like Facebook, Twitter, LinkedIn, YouTube, Instagram and search engines like Google
It is only a matter of time that all business executives realize the power of these Digital tools. Start early and gain an edge.
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We are all aware that each one of us is suffering whether individually or at the company level, some have lost their loved ones while some have lost the companies they gave their whole lives to.
Iconic companies founded in the 1800s and 1900s like Brooks Brothers, Guitar Centre, J. Crew, Century 21 have filed for bankruptcy during pandemic which shows how much the economy has been affected.
This is the time to make a difference in the world. Step Up. Help others. Give Back. Be generous. Empathize. Support a cause.
At the beginning of this November, Burger King shared an ad urging customers to buy from their competitor McDonald’s and it won the hearts of millions of people because they connect with empathy and appreciate it.
To further give you an example, Companies like Bacardi, Apple, GM Motors, and several others have stopped their respective productions and shifted them to the manufacturing of hand sanitizers, masks, and PPE kits to help the government tackle through Covid.
These strategies might tighten your pocket at the moment but will help people in need, bring goodwill, and create trust in the brand in the long run.
Due to COVID, people are on their phones a lot more than they were before and hence some businesses thought it was a good idea to use Email Marketing enthusiastically which resulted in irritating the clients and unsubscription of the Newsletter.
With the change in behavioral patterns and preferences, businesses must re-evaluate their mode of communication.
SMS marketing is in trend and favor of consumers as per the recent researches and surveys that were taken. A chatbot is furthermore helping people get their queries resolved quickly and guides customers to their desired pages saving their time on Customer Service calls.
Recently, WhatsApp help has also been designed by many companies.
Amidst the pandemic, people are at home, away from their routine. This has changed their habits, likes and dislikes, and behavioral patterns.
Due to economic uncertainty and financial difficulties, people have changed their needs and have reduced purchasing power.
Businesses should not be under any presumption at the moment, rather should ask for feedback.
A business should find a way to interact effectively and connect with its customers.
Encouraging feedback from customers will provide you with first-hand data of the changes they expect from you.
The marketing team needs to work on customer needs through timely accurate insights to sail through the pandemic and thrive in a Post-Covid world.
Even when this pandemic comes to an end, the company needs to develop a new customer database with fresh data and redefine user personas along with their preferred mode of communication.
Let us know your views in the comment section below.
To read more articles about marketing & branding, refer to the below-given articles:
Curious? Find out which marketing strategy works for a startup without funding, click here
To find out 10 B2B Marketing Strategies and 10 B2C Marketing Strategies, read here
To read everything that needs to be learned to know all about marketing strategy, click here
To learn about some best practices that will help your marketing during and after Covid, click here
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*Note: The content published above was made in collaboration with our members.
Ayushi is currently pursuing Chartered Accountancy. No secrets there that she loves to read! She believes words have the power of healing and is a medium that can convey like no other. She hopes to connect with people through her empathy, thoughtfulness, and by adding value to their lives.