A Look At Content Marketing Evolution And Business Importance

  • 17th May'22
  • 202
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I'm sure you think of blogs, Twitter, Facebook, and popular YouTube videos when you hear "content marketing." Content marketing, on the other hand, precedes the Internet. Why? Humans have been telling stories for as long as they have been able to speak, which is why content marketing is all about storytelling. Those who deliver fantastic stories will always have our attention.

 

Content Marketing

 

What is Content Marketing?

The creation and distribution of valuable content which is relevant to a defined audience with the goal of driving action, such as website traffic, lead conversions, or purchases, is referred to as content marketing.

Content marketing is a popular digital marketing strategies and is now recognized as a critical component of a company's online marketing plan's success. In our digital world, online marketing and content marketing are intertwined.

We have the evidence to firmly claim that content marketing accelerates business growth over years of blogging, analyzing, and measuring. The importance of Content Writing and Content marketing is constantly changing, and we've had to evolve to stay ahead of the curve.

 

It's Time to Rethink Content Marketing

Organizations have been collecting data and analyzing it since the early 2000s to make better decisions about what, when, where, and who to target in online marketing campaigns. We've discovered that customers are becoming more involved in the purchasing process. 

Before interacting with a salesman or purchasing a product, customers are looking for answers to their queries, educating themselves about their options, reading reviews, watching demo videos, and searching internet communities for help.

None of this is possible without content. Search engines, social media platforms, online media sites, and brand blogs all benefit from content marketing. The fuel that powers the internet is content.

 

Focus on the Buyer

Content marketing has evolved in perfect sync with SEO, from the days of producing loads of content focused on specific keywords. Content marketers switched their focus as Google shifted its way of providing searches to giving the most relevant, helpful content depending on the searcher's intent.

The focus of today's content marketing concept is on creating useful material that answers buyers' inquiries and adds value to the customer experience. When a buyer is ready to buy, companies who use content to build trust and establish a relationship with them will be remembered.

 

Content Marketing

 

Content Consumption

Competent content marketers understand that different customer groups prefer different types of content. They create content in the format that best attracts our target audience using data on purchasing behavior. The following are examples of content marketing:

  • blog content

  • videos

  • infographics

  • podcasts

  • social media posts

  • e-books

  • white papers

  • case studies & testimonials

Video, in particular, has exploded in popularity. According to HubSpot, for 52% of marketers, video content provides the best return on investment. Companies who employ video marketing grow revenue 49% quicker year over year than companies that don't, as per Aberdeen reports.

Podcasts are also gaining popularity. According to Edison Research and Triton Digital, 78% of consumers are more familiar with podcasting as of 2021, up 4.72% from the previous year. In the last three years, podcast listeners have increased by approximately 30%. Their investigation also discovered that 28% of Americans, or 80 million people, will be weekly podcast listeners. There are currently 10 million more weekly podcast listeners in the United States than there are Netflix account holders.

 

The Role of Content Marketing

One of the most significant developments in the evolution of Content Marketing is the view of its role within enterprises. When firms create their annual marketing strategy, content marketers now have a seat at the table. They assist in creating corporate goals and mapping out how to attain them using data that dives deep into what's working and what isn't, as well as trends in search engine optimization and social platforms. According to prominent analytics firms, content marketing is used by 86 % of B2C brands and 93 % of B2B organizations to interact with their target buyers.

 

How Content Marketing Works

Content adds value at every point of the buyer's journey and, like a magnet, draws leads from one stage to the next. It's not enough to simply create a blog and occasionally promote blog content on social media. Companies that utilize content marketing effectively develop consistent, buyer-centric messaging across all media, which they plan out in targeted, measurable campaigns.

 

Promotion and Quality Over Quantity

Instead of working harder, content marketers are working smarter. The best return on investment comes from generating high-quality content and then promoting it to the right audience through the proper channels. You won't get the best return on your content marketing efforts if you publish blog entries frequently and then hope to climb the search results. We've discovered that publishing a valuable piece of content, then distributing it through the appropriate marketing channels, promoting it with paid media, and repurposing it in many ways, gets us more value for our money.

Guest posting on trustworthy third-party sites complements the content marketing concept nicely. Guest posting is a vital aspect of content marketing efforts since it allows you to increase brand awareness, generate high-quality backlinks, and drive organic search and referral traffic.

 

Change is Constant

One thing is certain: the meaning of content marketing will continue to change. As technology advances, new and innovative ways to reach potential customers will emerge. You need to build better, more tailored ways to engage with your buyers and learn more about their needs and behaviors, content preferences, and internet usage.

 

We at OpenGrowth Academy aim to convert your one idea into a full-fledged business. We are a next-gen platform to nurture your dreams into reality. Your views are valuable to us. Visit us to know more about the Academy programs, sessions, and events. 

We, at OpenGrowth, are committed to keeping you updated with the best content on the latest trendy topics from any major field. Also, both your feedback and suggestions are valuable to us. So, do share them in the comment section below.

Sources/References:

*Note: The content published above was made in collaboration with our members.

About the author:

Sajitha , OpenGrowth Content Team

Sajitha is a content writer who predominantly writes for EdTech Industry and also pens poetry, eBooks, and fascinating content. She believes writing should intrigue her audience and work with passion. She is an avid reader and holds her master's in literature. Her hobbies include traveling, music, and self-publishing!


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