Amazon Rebrands Its JEE App, Turns Serious Towards EdTech

  • 10th Dec'20
  • 209
  • 32
  • 0

The JEE Ready app is planning to be launched in the beta segment final year this December. Amazon Academy has almost 5 Lakh downloads and is nonetheless in beta mode. Online education has clocked in 36.4% of the complete offers cracked with the aid of edtech in the course of the first half of 2020

In what seems like a mini step for a greater play in the Indian edtech market, world tech massive Amazon rebranded its JEE Ready app as Amazon Academy. Rebranding the app, which was once launched in a beta segment last December, seems like an indicator for Amazon CEO Jeff Bezos’s large plans for the Indian edtech market.


What is this Amazon’s JEE App

The app permits college students to take free mock exams to work together for Indian engineering entrance exams, JEE Main and Advanced too for free. Students reading in class eleven and twelve can sign up on the platform and get daily guidelines and hints on how to work together for the platform, alongside mock tests and papers. 


Amazon Rebrands Its JEE App OpenGrowth


Benefits of Technology in Education 

Though the company's supply stays the same and the app remains in beta mode, Amazon has an up-to-date consumer interface to make the users’ experience smoother. In the October 2020s release of the app, Amazon delivered 10K+ questions on the application, including new JEE Main and Advance mock tests. The agency has additionally launched an internet site for its platform. The benefit of technology in education a perfect platform to enhance the quality of education.

“JEE Ready is now Amazon Academy: All the new app with a new, intuitive diagram for a seamless experience of gaining knowledge,” the app’s description on the Google Play store reads. The app has been uploaded with the help of Amazon Mobile LLC and has more than 5 Lakh downloads through the Google Play Store alone. The organization had mentioned 10K downloads right from the first month of its launch. The app is no longer accessible on iOS. Read more.


Amazon Academy looks to be a fascinating preference for an edtech venture

Amazon Academy looks to be a fascinating preference for an edtech venture, especially when the tech giant already runs an Amazon Academy program with Enterprise Nation. It is a collection of UK occasions that supply hands-on, realistic recommendations to assist small-medium employers (SMEs) to be triumphant in the digital economy. The program had been designed to increase their productivity and developing income and export sales.


 Inc42 had reached out to Amazon searching for the legitimate launch of their edtech and its untapped potential venture, however, the organization did no longer remark on the same. An organization spokesperson, however, said, “Following the launch of the JEE Ready app on the Play Store in Dec 2019, Amazon is persevering with taking a look at students to make them ready for JEE. We will come back with extra important points on this soon.”edtech conversion in its own potential.


Test Prep Turns Out To Be Gold Egg Laying Goose

The app’s rebranding comes from the time when the already famous far-flung studying merchandise has come out to be the golden egg-laying goose for entrepreneurs. According to the Inc42 Plus record on the funding situations at some stage in Covid, Indian startups raised $5.2 Bn throughout 389 offers in the first 1/2 of the monetary 12 months in 2020.


Amazon Rebrands Its JEE App OpenGrowth


Are we ready for this online Education? 

During the pandemic, on-demand mastering is witnessing an unparalleled increase with even universities and faculties opting for online studying the practices that are needed before ready for online education till the pandemic is managed. The pandemic-induced market prerequisites have labored in favor of edtech, which was once the most famous section amongst the investors. Of this, online coaching has clocked in 36.4% of the whole offer cracked with the aid of edtech.

According to Inc42 Plus The Future Of India’s $2 Bn Edtech Opportunity Report 2020, there are around 4450 edtech startups in India, which has raised over $1.8 Bn between 2014 to 2019 throughout 303 deals. The capital inflows into the training and online certification segments are comparatively higher. 


However, Amazon must stay aware of its competitors

Some of the famous startups in this prep segment, which Amazon Academy must be cautious of, are BYJU’S, Unacademy, Vedantu, Toppr, Edtech Startup WhiteHat, and Eruditus. But yet, Amazon will be competing towards Reliance in this area as well. Before Amazon launched JEE Ready in December 2019, Reliance had made its way in the edtech area in 2018 with the aid of obtaining a majority stake in Imbibe. Read more.


We, at OpenGrowth, are continually looking for trending startups in the ecosystem. If you want to know any further information about the startup ecosystem or have any mind-boggling ideas on the emerging industries like the food industry, fintech, future tech, incubator, accelerators, fashion industry, real estate, edtech industry, then refer to the other resourceful blogs at OpenGrowth. If you have any suggestions or questions, do let us know in the comment section below.


*Note: The content published above was made in collaboration with our members.

About the author:

Sudeshna Dutta, OpenGrowth Content Team

The character of instrumental music lets feelings radiate in their own way without presuming to display them as real or imaginary representations. That's the power of music! And Sudeshna believes in it.

Post Your Comment

You may also like