Are you ready to buy clothes online?

  • 3rd Jul'20
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Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a vendor over the Internet using a web browser. Online shopping allows you to purchase the products at your ease without bothering about time or anything else. The best part is that you don't have to go out of your home. 

Advantages of online shopping 


The main advantage of online shopping is that it reduces your monthly expenses. Most online stores propose lower prices, as opposed to offline stores, as well as offer various discounts that help save even more money.

Online clothing shopping trends 


The rising use of the Internet provides an impetus to online shopping. Now, consumers prefer E-Commerce for purchasing clothes. The increasing use of the Internet by the younger generation in India is creating openings for online retailers. Customers perceive the benefits of online shopping not only in the form of buying a product but also to compare prices, product features and after-sale service facilities on several websites. One of the most important factors is, online clothing platforms allows the consumer to research and get an update with the trends and also get the exclusive collection of the clothes.

Innovation and AI in Fashion Industry


Fashion industry is open to innovation. Fashion is now shifting towards the latest in tech. Companies are trying to incorporate augmented reality. 

Companies are looking to modify the online shopping experience. One example is Gap’s pilot app brought in collaboration with Avametric. Named the “Dressing Room”, the augmented reality app allows customers to try on clothes anywhere using a Google Tango-enabled device.

You can customise an avatar based on your body type and see how the different pieces of cloths will look from different angles. And, if you’re satisfied with the item, you can buy it directly from the app.


Click here to know about the brand GAP's Dressing Room feature:


To know about the innovative ideas on the online clothing shopping trends, visit these sites:

We, at OpenGrowth, are constantly looking for trending startups in the ecosystem. Do you want to know the best way to get into fashion industry, then do let us know in the comment section below.


About the Author: Beauty Kumari 

An eloquent individual, love to express a myriad of topics through her words. She is ready to take any professional challenge head-on and give her best to any project entrusted to her. She wants to make an impact through my writing and build a career out of her passion.


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