Are you wearing Athleisure?

  • 30th Jun'20
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What is Athleisure?

 

Athleisure is a type of hybrid clothing, and it is a fabricated style of clothing typically worn during athletic activities and in other settings, such as at the workplace, at school, or other casual or social occasions. Athleisure outfits can include yoga pants, tights, sneakers, leggings, and shorts that "look like athletic wear", characterized as "fashionable, dressed up sweats and exercise clothing".The idea is that gym clothes are supposedly making their way out of the gym and becoming a larger part of people's everyday wardrobes.

 

 

Trends in Athleisure 

 

It has become more than a trend because it is a complete lifestyle and forming into a cult. The most favoring part of the athleisure trend is the blend of aesthetics from both industries; sports and fashion. Fashion is giving sports an uplift in credibility and sports giving fashion functionality. 

 

Athleisure buyers desire the active lifestyle that comes with each purchase. The styles, colors, and fabrics of athleisure suggest a broader emphasis on fashion as opposed to functionality By 2020, a so-called "next-gen athleisure" category had emerged owing to increasing acceptance in the workplace and advances in fabric and production technology; for instance "yoga pants that will, whenever we return to the office, double as totally acceptable office pants."Brands working in the "next-gen" category include Epoque Evolution, Veilance, and Rhone.

 

Read the article below to read the story behind Athleisure:

https://vue.ai/blog/nowness/athleisure-the-story-so-far/

 

To know how it was invented or given a thought about, deep dive into the following articles:

https://www.theatlantic.com/ideas/archive/2018/10/bicycle-bloomers-yoga-pants-how-sports-shaped-modern-fashion/574081/

https://www.fitwearfashion.com/2019/03/08/athleisure-the-best-and-comfiest-fashion-trend/

 

Athleisure Trend; 11 Reasons Why It Is Here To Stay

https://squatwolf.com/blog/athleisure-trend/

 

Market potential:

https://www.alliedmarketresearch.com/athleisure-market

https://www.just-style.com/news/athleisure-to-outpace-clothing-market-over-next-5-years_id136839.aspx

https://www.forbes.com/sites/andriacheng/2019/09/26/more-signs-the-athleisure-trend-isnt-slowing-any-time-soon/#2f751301691

 

We, at OpenGrowth, are constantly looking for innovative and trending start-ups in the ecosystem. If you want to have more information about the fashion industry then do let us know in the comment section below.

 

Contributor: Akriti Verma

She is a creative, ardent and vivacious individual. She is passionate about bringing change through technological innovation by challenging the status quo. Through OpenGrowth University she envisions to empower and enable individuals with innovative ideas to pursue and excel in their entrepreneurial journey. She loves to paint and write poems.

 

 

Sources/References:

*Note: The content published above was made in collaboration with our members.

About the author:

Editor , OpenGrowth Content Team

The Editorial Team at OpenGrowth is working to provide you with the perfect place to know everything about startups. Feel free to connect to us.


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2020-08-06 13:17:27

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2020-08-06 13:19:58

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2020-08-06 13:20:32


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