Benefits of Drone Technology In Real Estate Marketing

  • 11th May'22
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“Drone overall will be more impactful than I think people recognize, in positive ways to help society.” - Bill Gates.

With the increase in artificial intelligence and marketing automation tools, the real estate sector has gradually started taking advantage of technology. Real estate agents usually get their aerial photos from airplanes and helicopters, which is really expensive. But technology has given a gift to real estate marketing, named drones, which are reducing the cost of aerial photography and maximizing marketing effectiveness. 

In the next few years, drone technology promises to change the game in real estate marketing. Using drones in real estate helps to show the buyers what the property looks like. 

The drone industry is growing, even according to some reports, “Drone industry value was estimated at $3.3 billion in 2015; it’s expected to be $90 billion by 2025.” With each passing day, drone technology is becoming more and more important in real estate marketing. Do you want to know how? Keep on reading the blog! 

 

What is Real Estate Marketing? 

Real estate marketing is all about gaining interest and winning the confidence of the customers in your real estate venture. The ultimate goal of real estate marketing is a lead generation and subsequent conversion. Real estate marketing allows you to provide services like property sales, leasing, renting, etc. 

 

Benefits of Drone Technology 

The main goal of real estate marketing is to show off the property. Although the still photos and handheld videos help, they can’t match what the drone footage shows.

Drone technology has accelerated the growth of the real estate industry and has increased automation solutions. Here are a few things that justify the benefits of drone technology in the real estate sector. 

 

Drone technology in Real estate marketing

 

Location, Location, Location

Who doesn’t want a house in the most prime location? The real estate industry is full of the word “ Location.” The whereabouts and location of the property are some of the most considered factors in the real estate business. The buyers always want a property around schools, transport links, and commercial space. The drone technology helps to show the location in three-dimensional views and with better detailing. It gives the client a clear idea of the layout of the property.

According to a survey, “ 86% of homebuyers learned about their neighborhood and facilities using videos advertised by the realtors.” Real estate agents have been increasingly using drone technology to provide stunning aerial images of the property to buyers. 

 

Highlight More Property Features 

One of the most critical steps in selling a home is taking lovely pictures. The traditional shot gives the idea of what the property looks like. Estate agents work as matchmakers, matching the right property to the right buyer. A mistake can eventually lead to wasted time for both the agent and the client. 

Having good quality, actual footage of a property can do wonders. With the help of drone technology, the agent can show the best features each property has to offer. This also helps to create a better relationship between the buyer and the seller, thus earning the agent a better reputation. The drone accomplishes this by encompassing wide angles of images with its various modes and an extensive range of image settings in them. 

 

Saves Money 

As I mentioned earlier, also, capturing photos and videos from airplanes is highly expensive. However, drones save time, effort, and money. It is the most important aspect to incorporate drones in estate marketing. Also, when it comes to delivering the images and videos of the property, a drone is the least expensive and best option. 

 

The Love of Buyers!

Real estate marketing is not about selling a home, it is more about selling a dream. Drone images create a positive impact on the buyers and show them the lifestyle they have fantasized about for a long time.

Not only for agents but also for buyers who have already imagined the location in mind and want to take a tour of the town, drone-based aerial images work for them. Buyers love to take a look at the aerial images of the location to get a clear picture of the place before visiting it in person. Here, the perk for real estate agents is that buyers can fall in love with the property before their visit and build a customer base. 

 

Tips to Use Drones In Real Estate Marketing

Here are a few tips you must keep in mind while using drones in real estate marketing.

  • Set up the listing environment.

  • Check the drone setting.

  • Use natural light.

  • Don’t fly a drone too high in the sky.

  • Highlight the best features.

  • Have diversity in shots and angles.

  • Shoot in raw and edit later. 

 

Drone technology in Real estate marketing

 

Conclusion 

It is said that drone technology has raised the estate marketing game in a big way. Whether you talk about cutting costs or showing the property’s features, the drone helps in every way possible. It assists both the clients and brokers to understand and explain property respectively. The future of drones in real estate is promising and brightening as the market size of drones and the estate sector are increasing. Therefore, understand the importance of video for branding and growing your real estate business. 

 

We at OpenGrowth, are committed to keeping you updated with the best content on the latest trendy topics from any major field. Also, both your feedback and suggestions are valuable to us. Do share them in the comment section below.

 

Sources/References:

*Note: The content published above was made in collaboration with our members.

About the author:

KAJAL THARWANI, OpenGrowth Content Team

An explorer who takes risks and learns from her mistakes. An aspirational content writer, studying social work. Kajal loves trying her hands in different crafts.


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