Brand Building Culture

  • 29th Jul'20
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“Brand is just a perception, and perception will match reality over time”.

 

What is brand building?

 

Brand building is the process of generating awareness and doing promotions of the services of a company through direct advertising campaigns or sponsorship.

To grow the brand-building culture certain steps need to be followed for successful branding. Basically, there are four basic branding steps. These are as follows:

Define how you want to be perceived: When your customers have finished using your product and service, how do you want them to describe their experience, that matters the most. See your brand as your promise to your customers – a promise that’s different from your competitors.

Organise your business based on this program: Your brand will greatly influence the winning formula that you will base your business on.

Communicate your promise: All your marketing materials be it the colours of the logo or the website text must be developed as a function of your promise.

Be consistent: To achieve any goal one must be consistent to get the busy outcome.

Read this article to understand, how digital marketing can help in building a brand:

https://www.singlegrain.com/blog-posts/branding/the-complete-guide-to-brand-building-must-read-for-digital-marketers/

Read this detailed article to understand when and why brand building matters:

https://anuragwadehra.substack.com/p/building-a-tech-brand-for-business

 

Brand building strategies

 

Brand building strategies bring consumers closer to the brand and provide value for then so that they can know, feel and experience the brand.

Here are some of the links to learn some brand building strategies:

https://blog.hubspot.com/blog/tabid/6307/bid/31739/7-components-that-comprise-a-comprehensive-brand-strategy.aspx

https://hingemarketing.com/blog/story/a_10_step_brand_development_strategy_for_your_professional_services_firm

https://www.lucidpress.com/blog/brand-building-101-the-8-steps-to-building-a-brand-that-lasts

 

Brand building process

 

Successful brand building process outshines the competition and plays an important broke to create your customer’s loyalty. The process of branding defines your company's vision and position in the market. A right branding process increases your sales and advocates your product and service.

Click on the link below to know some helpful brand building process:

https://www.six-degrees.com/building-mental-phenomenon-known-brand/

https://blog.payumoney.com/6-simple-steps-for-a-successful-brand-building-process

https://yourstory.com/mystory/what-makes-a-great-brand

 

Brand building during COVID

 

Adapting, problem-solving and responding to these unexpected challenges is the only thing we can do to fight this pandemic situation. Everything is at a stake, businesses are going down. But, we all need to stand strong. Not all brands survive challenging time and those that do not may come out the other side profoundly changed. 

Brands can make a meaningful contribution and with good management, it can emerge stronger than ever. 

Click on the link below to know how brands are building during COVID:

https://brandequity.economictimes.indiatimes.com/amp/news/marketing/effectively-managing-brand-communication-amidst-covid-19-pandemic/74978011

https://unruly.co/blog/article/2020/04/14/brand-building-during-the-time-of-coronavirus/

https://www.thinkwithgoogle.com/marketing-resources/coronavirus-crisis-marketing-examples/amp/

 

Future of Brand Building

 

New technologies are helping companies in building there brand. Here is an interesting read on how AI can be used for instant brand building.

https://www.singlegrain.com/artificial-intelligence/3-ways-to-use-ai-for-instant-brand-building/

 

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About the author: Sareen Yasmin

Her passion includes creative writing, reading and playing around words. She is looking forward to bringing some change with the power of pen and thoughts. Mic and pen are her best friends.



 

 

Sources/References:

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About the author:

Editor , OpenGrowth Content Team

The Editorial Team at OpenGrowth is working to provide you with the perfect place to know everything about startups. Feel free to connect to us.


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