Build Brand

  • 10th Apr'20
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What is a brand?  Simply put, your brand is defined by a customer’s overall perception of your business.

The founder of Amazon, Jeff Bezos: “Your brand is what other people say about you when you’re not in the room.”

Your brand is your reputation!

 

Brands today require understanding of  few aspects as to why a particular strategy is important and what it will be precisely. The more details you have about a strategy in the branding, the more continent it will be to execute and implement those.

Three points every brand needs to define:

  • What is your brand’s objective?
  • Who are your customers?
  • How does your brand define long-term success?

 

Define your brand and its objective.  Your brand’s objective is simply its purpose. Knowing why your brand exists, what purpose it has in the world and what it stands for is what defines it from the very start. When you want to define your brand, you’ll need to ask yourself some questions:

  • What problem does my brand solve?
  • Who is my ideal customer?
  • Who is my competition?
  • What does my brand make my customers feel?
  • Why do my customers trust me?
  • What is the story behind why my brand was created?
  • If my brand was a person, what would their personality be like?

Once you answer these questions, you can begin to choose things like logo, colors and font, your motto or tagline and other marketing elements to communicate your brand’s overall story.

Branding doesn’t happen overnight or in a blink of an eye it requires perseverance. Building a brand is a process. However, the continuous and constant efforts to build a brand will in turn establish relationships with your customers. This can lead to a more sales, more assignments or projects, and advocacy for your products or services and mouth publicity. The definition of brand building is to generate awareness about your business using marketing strategies and campaigns with the goal of creating a unique and lasting image in the marketplace. Today, the amplification of your brand image can be done effectively through various digital marketing initiatives:

  • UI  and look and feel of  your website
  • SEO
  •  Content Marketing
  • Social Media Marketing
  • Email Marketing
  • Paid Advertising (PPC)
  • Print media Marketing

 

Sources/References:

*Note: The content published above was made in collaboration with our members.

About the author:

Editor , OpenGrowth Content Team

The Editorial Team at OpenGrowth is working to provide you with the perfect place to know everything about startups. Feel free to connect to us.


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