Digital Marketing: A brighter perspective

  • 17th Jul'20
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What is digital marketing?

 

Digital marketing is the component of marketing which utilizes the internet and online-based digital technologies. The act of selling and promoting products and services by leveraging online marketing tactics such as social media marketing, search marketing and email marketing.

Here is the link to help you learn more about digital marketing:

https://blog.hubspot.com/marketing/what-is-digital-marketing

 

What is big data?

 

Big data is a combination of structured and unstructured data collected by an organization that can be mined for information and used in machine learning, projects, predictive modelling and advanced analytics applications.

https://www.guru99.com/what-is-big-data.html

 

Role of big data in digital marketing

 

Big data helps an enterprise to understand their customers. It steers a service provider to utilize the data in a more innovative and stable way when designing a product for the potential customer. It plays a major role in digital marketing strategy. 

Enterprise management and maintaining big data are going to have more accurate and advance a strategic marketing decision. This will allow digital marketers to acquire better insights and transparency in an organisation

Click on the link to read more on the role of big data in digital marketing:

https://medium.com/digital-reflections/big-data-in-digital-marketing-fcf04445d2a6

https://geekflare.com/big-data-digital-marketing/

https://www.forbes.com/sites/theyec/2018/11/08/how-can-big-data-contribute-to-digital-marketing-success/#fad16b31ca80

 

Digital marketing data

 

Marketing data comes with website analytics and social media. Website analytics are so much more than just website data. It is the base for your marketing data.

Digital marketing data helps to create new products and overall growth of the product. Read the link below to learn more:

https://vinodsblog.com/2018/12/03/analytics-the-role-of-data-in-digital-marketing/

 

Digital Marketing KPIs



The key performance indicators are quantifiable goals which help you track and measure success. KPIs are useful ways for digital marketers to set expectations and prove that their work is having a positive impact.

Read the link below to read more:

https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/choosing-effective-digital-marketing-kpis/

https://www.datapine.com/blog/best-digital-marketing-kpis-and-metrics/

 

Big Data Vs Digital Marketing

 

Big data and digital marketing grow hand in hand for a better outlook. Digital marketing is growing in today’s tech-driven society. Big data vs digital marketing are going through tough competition to bring some change in the advertising company.

Both work hand in hand to bring a big difference. Click on the link below to read more:

https://gecdesigns.com/blog/role-of-big-data-in-digital-marketing

https://artplusmarketing.com/big-data-and-digital-marketing-what-benefits-does-the-ai-bring-to-your-marketing-team-b042a9977cc5

 

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 About the author: Sareen Yasmin

Her passion includes creative writing, reading and playing around words. She is looking forward to bringing some change with the power of pen and thoughts. Mic and pen are her best friends.

 

Sources/References:

*Note: The content published above was made in collaboration with our members.

About the author:

Editor , OpenGrowth Content Team

The Editorial Team at OpenGrowth is working to provide you with the perfect place to know everything about startups. Feel free to connect to us.


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