Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to extra effectively market on multiple channels online and automates repetitive tasks.
The use of a marketing automation platform is to streamline sales and marketing organizations by replacing high-touch, repetitive manual methods with automated solutions. Marketing automation is a platform that marketers utilize to plan, coordinate, manage, and measure all of their marketing campaigns, both online and offline.
Marketing automation offers several specific benefits for small businesses. First, it monitors the effectiveness and ROI of your digital marketing campaigns, it can find out what’s working and what’s not. Next, it automates many activities – like lead follow-up, email campaigns, list segmentation, leads scoring, etc. – saving you lots of time and effort. Marketing automation also has considerable tools to support drip marketing campaigns. It facilitates you to build quality emails and landing pages, and then track your campaigns from start to finish to see how leads are moving through your funnel.
Click here to know more about the best marketing automation software for small businesses:
With the pandemic making in-person collaboration more difficult, one of the best ways to keep marketing initiatives fresh and flowing is an automation platform. Marketing technology has been changing drastically over the last several years thanks to targeted advancements in artificial intelligence (AI), social media, and even older staples, like email marketing. To know more about best marketing automation software, click here:
The list of marketing automation platforms continues to grow with new tools hitting the scene every year. To know the pros and cons of each of the marketing automation providers, read more:
Marketing automation software automates marketing actions or tasks, streamlines marketing workflows, and measures the outcomes of marketing campaigns. A key component of marketing automation tools is the provision of analytics features to determine the success of an entire campaign across segments and channels. To know the best marketing automation software, read more:
Marketing automation tools can help you implement effective marketing campaigns more quickly, more often, and with a lower time and monetary investment than you could get if you completed all of the necessary tasks manually.
Active Campaign: Active Campaign is the email and marketing automation tool, it’s the price point is right and you get access to a suite of excellent features.
Autopilot: Autopilot focuses on being visual marketing software that enables you to automate email marketing, SMS messaging, and more. A variety of lead management, in-app messaging, and ad retargeting features are also available at an affordable price.
Hatchbuck: Hatchback developed its marketing automation tools specifically for small businesses. Its platform is facilitated as all-in-one CRM marketing software for contact management, email marketing automation, sales automation, and analytics.
Hub Spot: Hub Spot offers a CRM tool, and one can upgrade to get access to paid marketing software, sales software, and assistance software. Based on the price, HubSpot is reasonable for power marketers and businesses with a budget to spend
Click here to know more about the best marketing automation tools:
Automation technologies enable you to free up valuable time spent on redundant processes and help focus your attention on growing your business. A wide-variety of automation tools are available to enhance your small business's digital presence and marketing campaigns. These business automation tools can make your business reach a success by leveraging email, social media and web services. To know about 15 tools to create automation in small business, read the article:
Using the best marketing automation tools allows you to automate tasks like sending email messages, posting content on social media, sending SMS messages, segmenting customers, and more. To know the 10 of the best marketing automation tools for entrepreneurs and small businesses, click here:
We, at OpenGrowth, are continually looking for trending startups in the ecosystem. This was a blog on Marketing Automation Tools. If you want to know any further information about the startup ecosystem or have any mind-boggling ideas, do refer to the other blogs at OpenGrowth. If you have any suggestions, do let us know in the comment section below.
Contributor: Beauty Kumari
An eloquent individual, love to express a myriad of topics through her words. She is ready to take any professional challenge head-on and give her best to any project entrusted to her. She wants to make an impact through her writing and build a career out of her passion.
*Note: The content published above was made in collaboration with our members.
The Editorial Team at OpenGrowth is working to provide you with the perfect place to know everything about startups. Feel free to connect to us.