Do you Know the Marketing Strategy for Startup Without Funding?

  • 4th Sep'20
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Marketing is about understanding your target audience and working out how to promote your product or assistance to that audience to turn them into customers.

As a startup founder, you may think that you require to have a lot of capital accessible to create and execute an effective marketing strategy for your new endeavor. However, while having money is necessarily helpful, it is entirely possible to formulate a marketing strategy that needs minimal spending and results in worthwhile outcomes. The key is to have the right purposes in mind and know which method can be greatly effective in helping you achieve those objectives.


Read the below article to know more about it: 

The #1 Marketing Strategy to Focus on as a Startup With No Funding 


Content Marketing


The simplest place to start promoting your market is to regularly generate and market related content about your startup. It could be anything from product message to trends in your industry; from tips and tricks to fascinating and quirky facts about the work you’re performing. Content doesn’t have to be limited to your niche as long as it’s related to your target audience.

Leverage SEO functionalities and marketing analytics to realize your potential customers nicely. The more insights you can originate from consumer data, the easier it will be to generate content that whets their enthusiasm. Try to produce different content across several formats like blog posts, videos, and infographics. 

Rest assured, your content marketing actions won’t be in vain. In comparison to conventional outbound marketing, content marketing costs 62% less and generates three times the number of leads as reported by Demand Metric.


Read the below article to know more about it: 

How to Do Content Marketing on a Shoestring Budget 

How Content Marketing Helps Startups Build Brand Identity 

The Only 10 Ways to Make Money From Content Marketing 


Marketing Strategy For Startup with No Budget


You don’t certainly need early-stage funding to make your enterprise a fortune. If you have the right courage, proper game-plan, and a can-do attitude, there’s a lot you can accomplish despite having a shoestring funding to help you accumulate your business.


Read the below article to know more: 

5 Strategies to Grow your Startup when You have No Budget 

5 Steps for Entrepreneurs with an Idea, but No Funding 

3 Ways for Your Startup to Thrive Without Funding 

How to Bootstrap Your Startup for Years Without Funding 

9 Low-Budget Marketing Strategies Every Startup Can Afford 


We, at OpenGrowth, are continually looking for trending startups in the ecosystem.  If you want to know any further information about the startup ecosystem or have any mind-boggling ideas, do refer to the other blogs at OpenGrowth. If you have any suggestions, do let us know in the comment section below.


Contributor: Beauty Kumari 

An eloquent individual, love to express a myriad of topics through her words. She is ready to take any professional challenge head-on and give her best to any project entrusted to her. She wants to adversely impact through her writing and build a career out of her passion.




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Editor , OpenGrowth Content Team

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