Expectations from the Major Social Media Platforms in 2022?

  • 11th Jan'22
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“We get to live in a time where we get to use social media as a tool.”- Gigi Hadid. 

The last few years have seen the rapid growth of social media platforms. There are around 4.5 billion active social media users around the world. As we move to 2022, the number is expected to grow to approximately five million active users. Whether you're a user, marketer, advertiser, business, or content creator, knowing what to expect from the social media platforms of the future can help in many ways.
 

Expectations from the social media platforms 

So what do you expect from Facebook, Instagram, Twitter, and the rest of your favorite platforms? It is quite obvious to predict the future by seeing the digital transformation. Let’s take a quick look at the social media platform’s expectations.

 

Facebook 

Facebook is older than the people using it. With the launch of Reels for Facebook in September 2021, you can expect an increase in short video content. In addition, live features and audio rooms where YouTubers can receive audiences are expected to grow by 2022. This will bring new tools to engage younger users.

Facebook has rebranded itself as Meta. Thus, the platform is evolving the metaverse concept. It is also likely to introduce augmented reality and virtual reality into its platform. 

With the evolution of the platform, Facebook has pushed towards eCommerce with the introduction of Facebook and Instagram Shops, providing different ways to connect with their audience. 

 

Instagram 

Instagram marketing has seen a boom. In 2018, Instagram hit one billion users. After that, the count is still increasing. Adam Mosseri, head of Instagram, announced that the platform would be shifting towards video content. Instagram started as a photo-sharing platform and will no longer remain the same. It is majorly working in four areas: creators, videos, shopping, and messaging.

Making all posts shoppable in the app is also a key focus for this year. Many new features may emerge in this area this year that will allow users and content creators to generate revenue from their content through the platform.

 

Expectation from social media

 

Twitter 

Twitter is important for businessOver the past eighteen years, Twitter has seen a lot of changes. The number of active users has been continuously increasing in engagement and numbers. 

Twitter is developing a Twitter Blue subscription option to access new tweet features. It is predicted to be a solid earner if it gets offered right. However, Twitter Blue hasn’t been a winner in testing accessible to Australian and Canadian users. Like every social media platform, Twitter, too, is developing its eCommerce options. The app is testing new features on its professional profiles. 

Moreover, Twitter is taking more practical steps by enabling payment via cryptocurrency and showcasing NFT purchases in the app. 

 

Snapchat 

Snapchat has established a valuable place in the market. In October 2021, it reached 100 million monthly users for the first time. The platform has recently facilitated trends in content consumption via shorter content. The shorter content will play a vital role in the next stage of the app's development. 

The company also plans to invest more in its growth by providing more localized functionality. It thrives in the AR/VR space and offers its users custom filters. It will also bring new elements like new lenses, content creation tools, and more to keep users excited.

 

WhatsApp

With the introduction of the payment feature, the user may soon be able to order food, clothes, and groceries. WhatsApp will continue to get businesses using its platform. The number of chatbots will continue to grow over the next year. 

The instant messaging platform aims to be a one-stop solution for its users by providing them with business interaction, payments, and community-building capabilities.

 

Expectations from Social Media

 

LinkedIn 

The pandemic has made several changes in the job market.LinkedIn is likely to be more focused in the future. As the platform leverages the valuable treasures of career data, LinkedIn is likely to be more focused in the future. 

LinkedIn is gradually increasing. The platform seeks to boost its options to help more remote work arrangements and maximize economic opportunities for minority communities.  

Due to increased work-from-home opportunities, LinkedIn has looked to become a major facilitator of live stream events.LinkedIn live has made interaction easy. The online platform has also expanded with its video tools for live meet-ups. 

Experts will be likely to see new feedback processes for professional skills based on responses and replies. The feature will help experts with professional training and career insights. 

 

Conclusion 

Social media has become an essential part of our lives, and we spend scrolling and sharing content on social media platforms. It can be used for professional as well as personal use. The content is overloaded on social media, which makes competition very high to stand out in the market. Therefore, it becomes important to be in the loop with the changes and updated features about the platforms. 

 

We at OpenGrowth, are committed to keeping you updated with the best content on the latest trendy topics from any major field. Also, both your feedback and suggestions are valuable to us. So, do share them in the comment section below.

Sources/References:

*Note: The content published above was made in collaboration with our members.

About the author:

KAJAL THARWANI, OpenGrowth Content Team

An explorer who takes risks and learns from her mistakes. An aspirational content writer, studying social work. Kajal loves trying her hands in different crafts.


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