Grow your business globally through channel partners

  • 18th Feb'21
  • 204
  • 11
  • 0

Channel sales is the process of distributing a product to the market, typically by segmenting sales operations to focus on different selling vessels. Channel sales can include any type of third-party that offers your product or service to the end customer. Selling your product or service through a network of channel partners can provide great leverage to your business.

Re-sellers, distributors, value-added providers and other types of channel partners can provide a wide reach for your business and get your product or service in front of many prospective buyers. It is also a very cost-effective way to enter new markets as it spares you the costs of maintaining a local operation.

The main reasons that channel partner business is popular is that it has instant credibility by being associated with a well-known partner brand. It’s a model that’s easily scaled. You can increase your revenue and reach by bringing more partners on board. It has reduced sales and marketing costs. Your partners will be doing a lot of this heavy lifting for you. There’s no need for expansion of your existing team, as a single channel manager can handle numerous partnership deals.

Read below about Channel Sales:

Channel Sales: What it is and the best channel sales strategy

When it comes to selling products, there are two strategies: direct sales and channel sales.If you’re trying to decide which is a scalable model that will grow with you, channel sales could be just the answer when you need a low-risk and efficient sales model that can be efficiently adjusted as your business grows. To know more, Click here

What is Sales Channel Marketing Management?

The primary goal of a sales team is, of course, sales. Achieving that may be straightforward for small organizations with a clear, single sales channel. However, complex businesses with many sales channels can benefit from a more inclusive approach. To read more, Click here


Must Read: Managing Sales Deals


Channel partner business

The success of a partnership and channel sales lies in the value each party gets out of it. So, your channel partnership largely depends on what value you are building for your customers. For that, you need to identify and define the type of partners that may be relevant to your business and choose the best among them.

Read below to know about channel partner:

What is a Channel Partner?

A channel partner is a company that sells products and services for a technology manufacturer or vendor. This technology may include hardware, traditional software, Software as a Service (SaaS), or cloud computing solutions. To know more, Click here

Types of Channel Sales

Channel Sales is a convenient method of business growing. Even with a successful direct sales program, many companies opt to include channel sales into their strategy. Depending on the business, some choose to solely utilize channel sales for business growth. Channel sales helps grow your business far beyond the local stagnant market. It increases your reach and does not even charge you an extra penny.

Know about the types of sales channel here:

13 types of sales channel

A sales channel is the means of selling to consumers. To know more, Click here

4 types of channel marketing partners

Navigating the world of channel marketing can be tricky, especially when common industry terms overlap. To know about channel marketing partners, Click here


Do you know how Value selling is the key to sales success?


We, at OpenGrowth , are constantly looking for trending start-ups in the ecosystem. If you want to know any further information about the start-up ecosystem, then do let us know in the comment section below.


About the Contributor: Amrita Sinha

Amrita is in the field of media. She has a deep inclination towards writing and public speaking. She has the aim of removing the stereotypical mind-set of society. She loves to read and photography is her passion.


*Note: The content published above was made in collaboration with our members.

About the author:

Akanksha Singh (Editor) , OpenGrowth Content Team

The Editorial Team at OpenGrowth is working to provide you with the perfect place to know everything about startups.

Post Your Comment

You may also like