How Can Brands Release a Product During COVID-19?

  • 26th Mar'21
  • 232
  • 14
  • 0

With the progressions that come during a worldwide pandemic like COVID-19, it’s extremely hard for some organizations and advertisers to tell what the same old thing ought to resemble. 

COVID-19 has caused associations comprehensively to reevaluate and pull together everything—particularly showcasing technique. However, as we sink into another ordinary, we should keep maintaining our organizations—and that incorporates delivering new products and administrations. So the inquiry we pose is: How would you approach new product launch in a period of emergency? Let’s see ahead.


VSCO launches new storytelling features to encourage connection

Film and photograph intellectuals around the globe look to VSCO (Visual Supply Company) as one of the main specialists in making, altering, and showing visual symbolism. It's ostensibly most notable for the VSCO application, which has become a commonly recognized name because of well known Instagram hashtags like #vscogirl. In its product launch on Walk 22, 2020, VSCO acquainted its crowd with a fresh out of the plastic new component, "Montage," featuring video pieces and narration. 


Must Read: How to evaluate corporate strategy?


Digiday communicates its qualities, difficulties, and changes amidst COVID-19

As a distributor in the publicizing, retail, and style ventures, Digiday advances its best foot with the utilization of a solitary word: "Adjust." While the word reflects interior endeavors at the organization, it's an opinion that can be shared by everybody, across enterprises. It's most likely safe to state that Digiday's whole crowd has needed to move, change, and adjust their separate field-tested strategies and systems in the last 2-3 months. 


Hardgraft respects its audience with the chance to pause

While not actually a product launch, Hardgraft pauses for a minute to draw in with its buy-in and provides them the choice to an opportunity to stop and think messages about forthcoming products. This is steady with different models from an anthropological point of view—compassionate messages that set aside some effort to recognize how endorsers are feeling will serve your image over the long haul. 

Even though some may fear the business effect of stretching out a proposal to delay messages, it's an extremely straightforward approach to show that a brand is pondering its clients in a period where compassion is of the embodiment. 


Also Read: Developing long lasting products during the pandemic


Nisolo bolsters its crowd, gives free resources, and delicately reports its most up to date appearance

As a web-based business brand concentrated on reasonable exchange and living wages for all in its flexible chain, Nisolo has consistently had a mindful nature that radiates through each message. The best part of this product launch email is that it initially centers around the organization's supporters and their enthusiastic prosperity. It's not until some other time in the email that Nisolo reports its new shoes. 

OpenGrowth suggests you refer these links to know more:

How 4 Brands Released a Product During COVID-19: 

To know how to make new product announcements during Covid-19,  Click here

Why a pandemic is the perfect time to launch a new product: 

To read about how a pandemic may turn out to be the correct time to launch a new product, Click here

Launching A Brand During A Pandemic: 

Here’s how a new brand launch can be best timed during a pandemic - Click here

3 Ways the Pandemic Could Change Product Launch Events: 

To know about all the ways the pandemic can bring about a shift in product launch, Click here


We, at OpenGrowth, are continually looking for trending startups in the ecosystem. If you want to know any further information about the startup ecosystem or have any mind-boggling ideas, do refer to the other blogs at OpenGrowth. If you have any suggestions, do let us know in the comment section below. 


About the Author: Sudeshna Dutta

Sudeshna is an engineer in making. She is a writer at OpenGrowth. Apart from dealing with circuits and chips, she is passionate about being a keyboardist and pianist and wants to attain professionalism in it with her talent coupled with hard work.


*Note: The content published above was made in collaboration with our members.

About the author:

Akanksha Singh (Editor) , OpenGrowth Content Team

The Editorial Team at OpenGrowth is working to provide you with the perfect place to know everything about startups.

Post Your Comment