With the number of heads turning to their phones every day, especially thanks to Covid, the best way to reach your target audience is through the Internet.
And everything you see is Content. Content has always been the King and brands are finally taking advantage of it.
Content Marketing is the art of getting your message and products to your audience across the screen.
Traditional marketing techniques involved physical communication either through print media or face-to-face communication. But with the pacing world, no one seems to have time or interest to interact with other people.
The Internet took advantage of it and now, marketing has been almost wholly shifted to the digital space. Content Marketing is a major part of Digital Marketing.
Content Marketing includes creating content for videos, blogs, social media posts, product descriptions, product manuals, anything written on a website, and more. Essentially, it is anything that promotes, aids in promoting, or creates interest in your brand/product.
Content Marketing is the medium of communication that conveys what your brand represents.
The power has been shifted to customers due to the availability of immeasurable information helping them make informed decisions.
Content Marketing’s job is to help people with information that will aid in making informed decisions while trying to get business from them. Content Marketing provides people with all the information and reasons that prove why their product/brand is the best and converts them into customers.
To draw a clearer picture:
People come looking for solutions to their problems or a particular product on the internet- Content Marketers grab this opportunity and try to reach them through content- Content serves their needs, builds trust in the brand, and motivates potential customers to make a purchase.
Content Marketing is helping people with free and relevant knowledge helping them make informed decisions. It is in the interest of customers which creates a connection with customers and builds trust in your brand.
Content Marketing is like telling a story about your brand and the best story grabs their attention.
People always connect with stories and it tells them who they are getting involved with and their money is going to the right one.
Hence, content marketing always works as it brings people into confidence, making them customers.
Content Marketing does the job of brand messaging which is significant for the growth and success of a business.
Well established brands like Google, Apple, Amul, Disney have mastered the art of conveying a message in a way that portrays a positive image of their brand every time.
To answer your Question, Content Marketing is the game changer as it hits all the right spots.
Let's look at some important aspects of business that content marketing ticks:
Consistently putting out quality content builds brand image. When content is consumed and people feel invested, it builds trust in your brand.
Content Marketing increases brand awareness which is a prerequisite to creating a brand image.
Content Marketing is the only type of Marketing that drives the highest conversions and leads.
Content connects with people and when you use a storytelling approach, people are invested in your brand which generates curiosity. Curiosity is a human tendency that good content marketers take advantage of. When people are curious about the brand/product, you have their attention and hence half the job is done.
Good content boosts your SEO improving your ranking in Search Engines. A good ranking means a greater chance to reach a larger audience. More reach, more business.
Content Marketing improves brand visibility, builds stronger customer relationships, and generates leads and sales, clearly making it the game-changer in the marketing game.
By earning so many positives on its side, it’s not too hard to believe that Content Marketing will be the Game Changer Strategy in 2021.
Let us know your views in the comment section below.
To read more content marketing-related blogs, refer to the links attached below:
Are you aware of Content Marketing benefits but don’t know where to start? Well, this blog will help you create a content marketing plan in just 10 steps. Read more
Writing material on websites is a part of Content Marketing but everyone seems to have a blind eye towards it. To find out the importance of updating website content, click here
Now that you know the advantages of Content Marketing and how to create a plan for it, you might want to consider reading content marketing trends in 2021. Read more
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*Note: The content published above was made in collaboration with our members.
Ayushi is currently pursuing Chartered Accountancy. No secrets there that she loves to read! She believes words have the power of healing and is a medium that can convey like no other. She hopes to connect with people through her empathy, thoughtfulness, and by adding value to their lives.