The current crisis has changed consumer behavior and expectations incredibly. Since the lockdown began, personal safety and hygiene have emerged as a top suspicion. Consumers are surprised by visiting crowded marketplaces and in some instances, have postponed purchases. One area that has seen remarkable growth across multiple facets is online deals. From grocery buying to banking, customers are meeting most of their needs online. To be a part of this activity, the beauty industry needs to innovate and offer an experience at par with what brick-and-mortar stores do. Emerging technologies like augmented reality and artificial intelligence are maintaining beauty in business.
The beauty industry is getting a long-overdue digital makeover that is running an acceleration in online sales. A growing number of beauty brands and retailers are deploying technologies such as artificial intelligence (AI) and augmented reality (AR) to facilitate consumers to evaluate, compare, test, and find beauty products online, just like they do in brick-and-mortar shops.
A shift in the way is how AdTech companies are using AR. Google has executed it within search results while Facebook is working on AR advertising for both Facebook and Instagram. Immersive social marketing is the future wherein stylist are improvising new techniques they interact with AR definitions of products and purchase them without leaving the social media outlet. The abilities have been indicated by the behemoths, but cost acts as the major limiting factor in the broad adoption of these technologies within e-commerce. To be a part of this activity, the beauty industry needs to innovate and offer an experience at par with what brick-and-mortar stores perform. Major e-commerce beauty brands have leveraged artificial intelligence (AI) and augmented reality (AR) to build assessment, comparison, and testing tools to boost in finding beauty products online.
Read the below articles to know more about the technology in beauty Ecommerce:
A growing number of beauty brands and retailers are deploying technologies such as artificial intelligence (AI), Click here
The L’Oréal Group is the world’s largest cosmetics and beauty company, Click here.
To be a part of this movement, the beauty industry needs to innovate and offer an experience at par with what brick-and-mortar stores do. Click here.
We, at OpenGrowth, are continually looking for trending startups in the ecosystem.
If you want to know any further information about the startup ecosystem or have any mind-boggling ideas, do refer to the other blogs at OpenGrowth. If you have any suggestions, do let us know in the comment section below.
*Note: The content published above was made in collaboration with our members.