How to be a Conscious Consumer?

  • 7th Mar'21
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“With great power comes great responsibility” – Uncle Ben

By just reading the quote you must have had the visuals from the Spiderman movie cross your mind. Such is the power of that iconic quote delivered by one of the most iconic superhero based movies. Having said that, there is no wonder why I have used that quote above, it is to acknowledge the in-depth meaning of it that has so much resemblance to the title of the post, i.e., conscious consumerism.

Now, before we get to get to the part explaining what is conscious consumerism or how to be a conscious consumer let me share a brief anecdotal we all share and still not much aware about it. I am telling you about purchasing. Whether it is related to grocery or clothes or anything else, the one common thing we all human beings do, almost, daily is make the purchase(s). Again, coming back to being a conscious consumer, it has a direct, most important, link to the purchasing and the power that lies in it. So, now let’s begin with the title in the topic, i.e., how to be a conscious consumer?


Conscious Consumerism


How to be a Conscious Consumer?

In simpler words, being a conscious consumer means to make the purchases responsibly. This is due to the fact, that whatever we purchase makes a direct impact on how the future of our world will be. It is like encouraging your children to practice good habits. And the phenomenon is known as conscious consumerism. In other words, conscious consumerism stands for buying practices that are driven by responsibility and commitment and have a positive socio-economic and environmental impact.

In today’s world, be it any product there are options available. For example, let say we went to the supermarket to buy a grocery item. Now, once we make it to the aisle that has the product we are looking for, we can notice that the same product is being sold by multiple brands. In this case, most of us will select the product brand that fits our budget while ignoring completely, where the product comes from, is it good for the environment, etc. This happens to a lot of us because of the money factor that dictates the whole outcome and most of the experience we get to live through that time. However, when someone looks behind the price tags and pays attention to other details about the product before deciding on the purchase part is what we call a conscious consumer.


What a Conscious Consumer Should Focus On?

If you want to be a conscious consumer then start with stopping all mindless consumptions you have done so far. Always practice responsibility such as checking the quality of the product. Get to know as many details about it as there is a lot number of process that goes into preparing a product from its raw materials and get them to the shelves in the market from where we buy them.

Once you start doing all of that, you are exercising the power you never knew that you had, i.e., sending a message to a below par product that it has lost a consumer today and simultaneously sending a message to a deserving product that it has gained a consumer today. As a whole, you are ensuring that conscious consumerism is on the rise.


Recommended: How a Plastic-Free Campaign Became Nilgiris' Success Story?


How Conscious Consumerism Can Change Things for Good?

Conscious consumerism will never work if it is limited to few individuals. But when a large number of people will partake in conscious consumerism practices then it will create a sort of movement that will be unignorable for the company who are bringing the poor quality product into the environment and harming the whole chain of quality life slowly but steadily.

Even statistics have shown that conscious consumerism has brought about a global change where about 73 percent of the people who took part in a survey have agreed to support the movement to bring about a more sustainable way of living.


Some Changes Brought by Conscious Consumerism Practices

  • Organic food sales had boomed worldwide in the last few years.
  • Plastic based products had seen a downfall in sales.
  • More people are opting for sustainable products.
  • More companies are disclosing their environmental, social, and governance (ESG) information to provide their products a potential boost in sales.


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*Note: The content published above was made in collaboration with our members.

About the author:

Sunny Samanta, OpenGrowth Content Team

A lone wolf by definition, a writer by heart, and a lost star with ambitions to light up the dark both inside and around me, sometimes by immersing myself into books or video games or traveling with a backpack to an uncertain destination believing that life is all about the choices we make and we don't.

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