Instagram is one of the most popular social media platforms, and for a few years, it has been used for marketing and business purposes as well. Social media has given a special power to people to reach out to a vast audience while sitting back to their home behind a screen. Around 1 billion people are using Instagram worldwide, and it is especially popular in the United States and India.
Statistically, there are more than 500 million daily active users using the platform. Even more than 71% of US businesses use Instagram for business, and more than 80% of businesses consider Instagram engagement most important for a business. Businesses have great exposure and opportunity to increase their reach through Instagram as 50% of Instagram users follow at least one business. In short, Instagram is the new market that is giving opportunities to every individual who aspires to start their own business with less investment.
From being a photo-sharing app to used by individuals for business, Instagram has come a long way. Various leading brands use this social networking platform to increase their engagement across their borders, and it is worth it. It has become the source of bread and butter for many. Get to know some of the benefits of using Instagram for business.
With so many organizations and individuals using Instagram for business, the competition is very tight. And in such a competitive market you need to do something different from others to shine out. Get some powerful Instagram marketing strategies for 2021.
Instagram marketing is turning out as one of the best ways to create awareness for your product or services amongst people. Whether you’re a local brand or a business around the world, you have the potential to improve your brand by using Instagram. And for that, you need to have an Instagram business profile.
You can either create a new account for business or you can switch your personal profile to business. So, how to do it? Here are some simple steps to follow:
Of course, the first and foremost step is to download the app. It is available for iOS, Android, or Windows. All you need to do is find the app in your app store and download it.
While it will seem easier to use your personal Facebook account, do not do it. Remember you are using it for business purposes, you want to link it with your business mail id instead of using your personal Facebook profile.
As you are setting up a business account, use the username based on your company’s name. If you don't own any company, you must have thought about the name you want to give to your business, use that name.
Source: The Verge
When you are done with your username and password, you’ll be asked to find people to follow via Facebook and within your contacts. If you want you can skip that part for now and follow them after completing your profile. This is not a one-time offer.
People will recognise you from your profile picture, so better use the logo of your company or something that’s associated with your brand if you don’t have a logo. If you’re the face of your business, use a professional photo.
For completing your profile info or editing, tap on the profile button on the bottom right to see your account, then tap on the “Edit Your Profile” button. There you will find written “Try Instagram for Business Tools”, after clicking on it you will get the self-guided steps and instructions to complete your profile and take advantage of the tools offered.
Now, it is time to start sharing pictures related to your business, and do not forget to use a brief caption and appropriate hashtags.
Must-read: How does Instagram Algorithm work?
If you are not willing to make a new account for your business and want to continue with your present personal account, all you need to do is convert it into a business profile. Wondering how to do that? Follow the below-mentioned steps to know about it:
Source: Jumper Media
The first and foremost thing you need to do is to make your personal profile public because private accounts can not be converted to business accounts.
Now, go to your profile and tap on settings.
You will see an option written, 'Switch to Business Profile', tap on that and select the Facebook Page you want to link with your Business Profile on Instagram.
Make the changes you want people to see on your business account, and tap Done.
You are all set to start your business.
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Camera (the square with a plus sign): Top left corner of your screen has this symbol. Tap here to start uploading and sharing videos or photos.
Direct messages: By clicking to the top right corner you will find the messages sent by someone. You can also send direct messages from there.
Home (house): See the latest photos from accounts you follow.
Search (magnifying glass): Look up top accounts, people, places, and hashtags, and content or accounts suggested for you.
Reels: Tap here to make or see short videos.
Notifications (heart): See the most recent likes and comments to your photos and what people you follow are liking.
Profile (circular photo): Your full account, everything you’ve posted, and access to the settings menu.
You must be aware of the hashtags used on various social media platforms. Sometimes you even get irritated seeing any individual or business using unlimited hashtags. Hashtags help in reaching the audience, but using them unnecessarily can turn off your audience. Check out some of the most used hashtags on Instagram.
We, at OpenGrowth, are continually looking for trending startups in the ecosystem. If you want to know any further information about the startup ecosystem or have any mind-boggling ideas, do refer to our other blogs.
*Note: The content published above was made in collaboration with our members.
Jyotsana is very keen to express her views on new topics and wants readers to remember her through her writing. She is passionate about reading and believes that words wield the power of changing the scenario and she uses them to encourage people to the best of her knowledge.