How to Increase the Lifetime Value of Your Online-Course Students

  • 28th Oct'20
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What is Customer Lifetime Value?


Customer lifetime value is the metric that implies the total revenue a business can relatively expect from a single customer account. It evaluates a customer's revenue value and correlates that number to the company's predicted customer lifespan. Businesses use this metric to specify significant consumer segments that are the most important to the company. CLTV tells corporations how much revenue they can anticipate one customer to produce throughout the business connection. The longer a customer proceeds to purchase from a firm, the greater their lifetime value becomes.


How To Calculate CLV?


To calculate customer lifetime value you need to calculate the average purchase value, and then multiply that number by the average purchase frequency rate to determine customer value. Then, once you calculate the average customer lifespan, you can multiply that by customer value to determine customer lifetime value.


How to Increase the Lifetime Value of Your Online-Course Students?


Strengthening an existing customer base should include more than half of a course creator’s focus when developing and proceeding an online course, or set of courses. While every course and customer base is varied, the following pieces of information will help to maintain your current students in the loop and focused, thus increasing retention rate and creating a lifetime value that surpasses your customer-acquisition cost. Get creative with how you facilitate, but also reflect on the most significant foundational need that will help the customer establish trust with you: How you can deliver outcomes. This is a direct reflection of the quality of the information you share, the action-items and deliverables that you indicate, and the user experience that will keep them committed enough to complete the course. It’s like building blocks: Once you have that initial solid foundation of trust, you can continue to build and stimulate loyalty. This is not only desirable for your profit margins, but for your course’s reputation and the real-world consequence that you’re influencing through your students.


Read the below articles to know how to increase the lifetime value of your online-course students: 

How to Increase the Lifetime Value of Your Online-Course Students 

The Entrepreneur’s Guide to Creating, Selling, and Profiting from an Online Course 

How to Calculate Customer Lifetime Value 

How to Calculate Customer Lifetime Value 


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About the author:

Beauty Kumari, OpenGrowth Content Team

Beauty is an eloquent individual, loves to express a myriad of topics through her words. With a never-say-no attitude, she is ready to take any professional challenge head-on and gives her best to any project entrusted to her. She hopes to make an impact through her writing and build a career out of my passion.

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