How to Optimise Your Digital Marketing Strategy for Christmas

  • 15th Dec'20
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With Christmas around the corner, it is time to start preparing for Christmas marketing campaigns. Covid-19 pandemic has turned the market scenario upside-down. Christmas is the best opportunity to grab the customer’s attention and promote your product or service in such a situation.

Christmas is the biggest time of year, especially for retailers and businesses. And now, we are just 10 days away from Christmas, it is essential to start working on your digital platforms to make the most out of this golden opportunity.

The covid-19 pandemic has stopped people from going outside, but that should not stop us from enjoying the festive season. E-commerce businesses have turned out to be a savior in such situations, and people have already started the celebration with online shopping. 

Understanding trends in your business becomes very important when you sell products or services online, and Christmas is one of the biggest seasonal trends of any business year.


Also Read: 13 Clever Holiday Marketing Strategies for 2020


Some Tips On How to Optimise Your Digital Marketing Strategy For Christmas:

1. Analyze and Learn

Analyzing your previous year's work is the best way to learn and improve. Take a dig at what went well for you in previous years. It may include your top-selling products and days when you had the best traffic.

Also, you can use Google Analytics to get the answer to some of the important questions that will help you find out what you can improve on.

These are:

  • The time period when your site is getting the most traffic?

  • When is the website seeing the most eCommerce conversions?

  • Pages where you get the most traffic?

  • Which pages result in the most eCommerce conversions (i.e. sales)

  • If any pages underperformed in previous years?

This data can help you learn what you will do again and what you can improve on, which products or services to promote on the homepage of your website. Along with that, you will also get the idea of when is the best time to target promotional campaigns and offers that will result in the most conversions.



2. Prepare your website for Christmas sales

When you are preparing your website for Christmas, people must feel like Christmas when they enter your website. You need to design your website in such a manner that enables it to rank well in the search results for Christmas-themed queries. To attract Christmas shoppers, your website needs to have a Christmas focus that enables it to rank well in the search results for Christmas-themed queries, and one which showcases your Christmas products in an appealing and user-friendly way. You can also add other holiday-themed pages, such as Black Friday offers.

British retailers like The Range and John Lewis have already launched their dedicated Christmas sections. Check out The Range and John Lewis's website and get the idea of designing your website to take on a festive appearance.

Do Read : 8 Steps To Plan Christmas Marketing Campaign


3. Get the most from your marketing budget

Everyone doesn’t have the money like John Lewis to spend on the Christmas retail marketing, especially this year when most of the time the market was closed due to the Covid-19 pandemic. That is why most companies have tightened their Christmas campaign budget this year, so it becomes important to make the most out of your budget.

The power possessed by social media is known to everyone, and just keeping your social profiles active does not cost you anything more than time. Also, tools like Facebook’s Creative Hub will help you to plan more interesting and engaging content to get the most from your time.

If you don’t want to spend any money or other resources on a PPC campaign, then you can go for personalised and relevant email marketing which is also an effective way of communicating with the market, especially to your existing customers who you want to retain. 


Email marketing strategy for successful campaigns

In a recent survey, there has been an increase of 78% in email engagement. And if your target audience is millennials, you must consider email marketing for your business as 73% of them prefer communications from businesses via email. Seeing these figures, I would suggest you use email to sell your products. 

Here is the email marketing strategy and tips for successful campaigns.



4. Turn Products as Gifts

This happens with most people that they pick up a last-minute gift right before attending a Christmas party or holiday celebration. You can take advantage of it by solving consumer’s problems of gift wrapping by offering their products as pre-packaged, ready-to-give gifts. 

In addition to that, you can also sort the products into gift lists by categories, like gifts for father, for sister, or new couples, etc. This will make customers’ lives easier and allow them to find what they are looking for while saving time.


5. Send greetings to Your Customers

Sending Christmas greetings is an excellent time to show your customers what you think about them. It’s so simple, just send them a short message or mail. Make it in a way that the subject line is inviting and put joy on their face. 

You can even send a card through traditional mail to your most loyal customers. They will remember you for this sweet gesture and will share their experience with their close ones.


Tips and Tricks for Christmas Marketing Campaigns

Doing a campaign adds value to your business. It is one of the best ways to let people know about your brand, and Christmas is the best time for you to take its advantage to the fullest. But we often make some basic mistakes in the hurry of launching a campaign. So, to help your brand make a powerful impact, we bring you some tips and tricks for Christmas marketing Campaigns.


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*Note: The content published above was made in collaboration with our members.

About the author:

Jyotshana Rani, OpenGrowth Content Team

Jyotsana is very keen to express her views on new topics and wants readers to remember her through her writing. She is passionate about reading and believes that words wield the power of changing the scenario and she uses them to encourage people to the best of her knowledge.

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