Back in April 2020, when the pandemic peaked and companies shifted to remote working, Clubhouse had a pitch-perfect debut. The app took social media by storm as the world grew hungry for virtual connections centered around audio-only conversation. Not to mention, it being audio-only rekindled an old love driven by nostalgia that's like the modern-day version of talk radio. Individuals and organizations lapped up to this latest sensation as it offered something unique in what otherwise had become a pretty saturated market. And its popularity is much visible, with over 10 million weekly active users and market valuation at $100 million today.
With a not-so-saturated market, entrepreneurs today can more likely benefit the most from this latest internet sensation. Entrepreneurs can join in this live-streaming meets podcasting meets Snapchat app to connect with business leaders and other leaders to expand their influence.
The Clubhouse app had instantly generated much apparent interest by many to get the best out of it. However, there is a disconnect on how to use this app effectively to expand influence. For that specific reason, you can check the following strategies to build some authentic and strong connections below:
When your priority is to expand your influence in social media, you must focus on profiling optimization. It enables you to avoid losing out on a potential excellent interaction cause of your mediocre profile. In Clubhouse, you should optimize your profile even before you join or host rooms. Ensure that your profile clearly describes the expertise and opportunities you are seeking to take your career further.
Since this can be your groundbreaking opportunity to make grand valuable connections, you must even consider linking your Twitter, Instagram, and LinkedIn details in your profiles. It will help entice people more to interact with you, and from there, you must be ready to carry on, rightfully.
Once you get set for the exploration in the app, you can start to build communities by joining or creating rooms. It will help you expand your network marketing and increase your chances of connecting with more high-profile leaders and personalities. However, while doing you must be careful to build communities around your expertise. After all, your goal must be to expand your influence in your area of expertise. Apart from this, while you host rooms, make sure you lead the conversations with valuable and engaging content.
Imagine going to a school and not becoming friends with another school kid. Sounds weird, right? Likewise, if you are an entrepreneur, it will be a colossal miss opportunity to not connect with other entrepreneurs on the platform. However, expecting additional like-minded people to communicate with you is never going to happen. You must first make a decent effort to connect and engage with other entrepreneurs by joining other's rooms.
Since Clubhouse is more suitable for professional and valuable conversation, you can always place your own pitch and collect feedback on your ideas. As one thing you can be sure of in Clubhouse is that all feedback gained from the Clubhouse is bound to be valuable in one way or the other. Also, most people are unlikely to know about you, and they will be barely hesitant to share their honest opinion with you.
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A lone wolf by definition, a writer by heart, and a lost star with ambitions to light up the dark both inside and around me, sometimes by immersing myself into books or video games or traveling with a backpack to an uncertain destination believing that life is all about the choices we make and we don't.