How to Write the Perfect Introductory Email that will Secure you a Meeting with Investors

  • 21st Mar'21
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For startup founders, forging and keeping connections with traders is integral for success. Whether you’re sending cold emails or following up with involved investors, you want to be aware of how to speak effectively. Here’s the whole lot you want to understand when, why, and how to write an e-mail to an investor.


Emails for potential investors

As you can imagine, matters are very extraordinary today. And electronic mail is the variety one way to speak with potential investors, specifically expert traders like project capitalists.

The challenge, as you can imagine, is getting their attention. As most project capitalists acquire lots and heaps of unsolicited e-mail every day. So, the key is having a gorgeous concern line on your email to get them to open it.

Before giving you some issue traces that do work, let me inform you ones that don’t. Subject traces such as “Unique Investment Opportunity,” “Please Invest in our company,” and “Great Investment Opportunity” doesn’t capture investors’ interest and flip them off.

OpenGrowth suggests you refer these links on emails for potential investors:

How to write an email to an investor:

For startup founders, forging and maintaining connections with investors is essential for success. Read More

How To Send The Perfect Cold Email To An Investor:

In the mobile app industry, the average open rate for a cold email is less than 20 percent That means more than 80 percent of all cold emails are deleted before they’re even opened. Read More

4 Emails That Get An Investor’s Attention:

If you were raising funding 25 years ago, you probably called prospective investors on the phone and sent them your business plan via fax or overnight delivery. Read More


What you should mail to investors

Most startup founders cite two key motives for connecting with investors. Email traders when you have one of these predominant objectives:

●    Pitches: When you’re in search of funding, there’s no higher way to begin your pitch than by using email. Do your first-class to get a heat introduction from a colleague or from your investor community first. If that proves impossible, however, the investor nonetheless appears like an exceptional match for your startup, ship a bloodless electronic mail to introduce your startup.

●    Updates: After you’ve made your pitch, secured your funding, and constructed a connection with an investor, don’t go radio silent. Instead, preserve your traders in the loop. Aim for month-to-month updates that inform buyers about development towards goals, predominant changes, or massive news. Save time by sending standardized emails that depart a little room for personalized content.


What you shouldn’t mail to investors

●    Lengthy introductions: Just like startup founders, traders are rather busy. They don’t have time for overly lengthy emails, and you can’t be counted on them to dissect lengthy blocks of textual content to discover the meat of your message. Instead of rambling, maintain your email concisely and straightforward.

●    Irrelevant pitches: You’re losing your time and the investor’s time if you don’t do your homework. Know which buyers would be an exact match for your company, and give up your self from emailing traders who you understand don’t center of attention on your industry.

Refer these links for some startup introduction email samples:

How to introduce your startup in an email:

Make the subject line clear and searchable. Don't call it Intro. Call it: Intro TO/FROM, where TO is the person you are trying to connect with and FROM is your name and company name. Read More

How to Make Your Startup Introduction Email Simple, Clear:

Whether you are asking for an investor introduction or business introduction, write clear two paragraphs including. Read More


We, at OpenGrowth, are continually looking for trending startups in the ecosystem. This was a blog on how to write the perfect introductory email that will secure you a meeting with investors. If you want to know any further information about the startup ecosystem or have any mind-boggling ideas, do refer to the other blogs at OpenGrowth. If you have any suggestions, do let us know in the comment section below. 


About the Author: Sudeshna Dutta

Sudeshna is an engineer in making. Apart from dealing with circuits and chips, she is passionate about playing keyboard and wants to attain professionalism in it with her talent coupled with hard work. She prefers the music of all tastes and genres.


*Note: The content published above was made in collaboration with our members.

About the author:

Kumar Amritanshu (Editor), Super admin

Amritanshu, a geek, an explorer, traveler and innovative creator by heart. Experimenting with new ideas and exploring innovative technologies are his break-through talent. Endless craze for technology and creativity. Associated with editorial team at OpenGrowth and keenly serving great stuff from startup world.

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