Importance of Guerrilla Marketing

  • 10th Sep'20
  • 633
  • 23
  • 1

What is Guerrilla Marketing?


Guerrilla Marketing is an advertising strategy that concentrates on low-cost unconventional marketing moves that yield maximum outcomes. Guerrilla marketing is said to make a far more valuable impression with consumers in comparison to more traditional shapes of advertising and marketing. This is due to the truth that most guerrilla marketing campaigns attempt to strike the consumer at a more personal and memorable level. Guerrilla marketing is often favorable for small businesses that need to attain a large audience without breaking the bank. It also is used by big corporations in grassroots campaigns to compliment on-going mass media campaigns. The Guerrilla Marketing style is very much related to the reconstructing the actual content where a small portion of the report is taken as renovated to interactive blogs. This pressure for the investment of time and actions but not that much money. So, Guerrilla Marketing works by re-purposing the current environment of audiences. You should assess it and figure out the segments that require rework to inspire your brand.

Also read : What are the top Digital Marketing Strategies for 2021

Read the below article to know more about it:

What is Guerrilla Marketing?

Guerrilla Marketing 

What Is Guerrilla Marketing? 7 Examples to Inspire Your Brand 

What Is Guerrilla Marketing? 


Benefits of Guerrilla Marketing?


Guerrilla marketing essentially aims at attracting new customers, encouraging old customers to buy again, and upselling. But the idea is to do it in such a way that amazes them. The techniques involved in guerrilla marketing are almost always low or even no cost. Creating a Facebook page, promoting products or services on it, and circulating your creative ideas on it costs nothing. Employing guerrilla marketing, you can use unconventional techniques to connect with consumers in new and exciting ways. Guerrilla marketing can assist your brand or product or service to go viral within a short time duration. It can help you rack up millions of views quickly. Guerrilla marketing companies can use this to their benefit and make tremendous campaigns that go viral. Guerrilla marketing doesn’t always encompass freebies. You can think up as many ways as you can to attain your goals. Try to collaborate with another business that attracts the same consumers as your business does.

Also read : All you need to know about Network Marketing

Read the below article to know more about it: 

5 Benefits of Guerilla Marketing 

8 Reasons Why You Should Use Guerilla Marketing 

The importance of Guerilla marketing 

3 Major Reasons To ‘Go Guerrilla’ Marketing in 2019 (& Beyond 


We, at OpenGrowth, are continually looking for trending startups in the ecosystem. 

If you want to know any further information about the startup ecosystem or have any mind-boggling ideas, do refer to the other blogs at OpenGrowth. If you have any suggestions, do let us know in the comment section below. 


*Note: The content published above was made in collaboration with our members.

About the author:

Beauty Kumari, OpenGrowth Content Team

Beauty is an eloquent individual, loves to express a myriad of topics through her words. With a never-say-no attitude, she is ready to take any professional challenge head-on and gives her best to any project entrusted to her. She hopes to make an impact through her writing and build a career out of my passion.

Post Your Comment
David Kolson

Guerilla marketing is the capacity to attract a lot of attention without the need for an extremely large budget. Typically, startups are carried out who do not have the money to invest their way into public discourse.

2021-02-04 20:30:14

You may also like