User research is the study of target users in order to know their needs and pain points—so designers have the sharpest possible insights to work with to make the best designs. User researchers use various methods to expose problems and design opportunities and find crucial information to use in their design process. It is the only way to discover exactly what these users need.
To get an insight into it, read:
It is a method to study and analyse target audience requirements. The two main approaches to analyse design process, first qualitative and second quantitative research process. Read more.
The kind of user research you should do depends on your work process and your reason for doing user research prima facie. Here are three major reasons for doing user research. Read more.
It helps you understand the problem you’re trying to solve; it tells you who your users are, in what context they’ll be using your product or service, and ultimately, what they need from you, the designer.
To know why User research is essential, read:
Good user experience research meets not only user goals, but business ones as well. Find user experience research (UX research) on our list of services. Read more.
Research findings can help you make informed design decisions throughout the product design/development process and opportunities for new products or applications and inspire innovation. Read more.
User Research sometimes demands huge investment, which the start-ups are not capable to fulfil. Sometimes, a start-up starts its operation only after knowing all about its customer. They come in the market with complete preparation of what to produce and how to solve the customer’s problem.
Apart from these, there are also different reasons why start-ups don’t use user research. To know, read:
Developing a product demands a good understanding of the audience you're going to serves to. Read more.
User research is essential to building products which are based around individuals. User research not simply informs layout, but it drives change. Read more.
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About the Author : Amrita Sinha
Amrita is in the field of media. She has a deep inclination towards writing and public speaking. She has the aim of removing the stereotypical mind-set of society. She loves to read and photography is her passion.
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Amritanshu, a geek, an explorer, traveler and innovative creator by heart. Experimenting with new ideas and exploring innovative technologies are his break-through talent. Endless craze for technology and creativity. Associated with editorial team at OpenGrowth and keenly serving great stuff from startup world.