The world stands crippled against the deadly Covid 19 pandemic outbreak, and it won't be wrong that it has affected various industries across the world. The jewellery sector in the country has arrived at a standstill with retailers with fewer footfalls amid fear of the virus's spread. But at the same time, the retailers are optimistic that as the pandemic will start to wane, the wedding season will begin, and they will make up for the mislaid business. Read more.
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Jewelry has been one of the hardest-hit retail enterprises during the pandemic. However, The direct-to-consumer (DTC) market for jewelry seems to be thriving. The brand had to focus its awareness on a single channel with more purposeful messaging, product drops, and promoting spend—all while working with close teams.
Pivoting to adapt the shift to online shopping, the brand had begun offering virtual try-on leveraging augmented reality and machine acquiring technology.
As a whole, this growth trend in the jewelry vertical looks to align with a larger shift evolving in real-time.
Read the below article to know more:
The industry currently experiencing 300% growth in the year, with 400% monthly growth between April and May. Read more.
Premium customers are constantly spending, particularly on high luxury items with a sentimental approach, and fine jewelry has standstill to be a resilient fashion category. Read more.
In these difficult times, some brands prefer to sell directly to consumers and collaborating with other brands. Read more.
Industries everywhere are confronting the grimmest of times. The luxury watch industry, especially, is really suffering the heat of the widespread pandemic as it readies itself for the worst hit it has faced in a big long time. So, while the sales are decreasing and the future of the high-end watches business seems to be in a whirl of uncertainty, brands assemble to handle this unstable situation.
Read the below articles to learn more:
Many top brands of luxury products like jewellery, watches closing down their shutters in response to an unprecedented situation of social distancing and quarantine. Read more
The luxury sector, which promotes many high-level global events and trade shows, may turn to digital spaces to temper coronavirus-related setbacks. Read more.
After a groundbreaking 2019, in which exports rose 2.4 percent to reach $22.2 billion, the Swiss watch industry is now facing challenges due to the new coronavirus crisis, which will eliminate growth in 2020. Read more.
The Ultimate Raksha Bandhan Luxury Gifting Guide. Read more.
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About the Author: Beauty Kumari
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