Digital technologies that take advantage of computers and the internet have led to products and services that render information or entertainment. Social media, blogs, video games and online news outlets are generally referred to as new media. These channels of communication have far-reaching significance for society, including in business, politics and other sectors.
However, older forms of media, such as radio, television and other records, were once new. So what exactly makes new media new? Certainly, new media is a comparative term. Several practical and theoretical considerations help illustrate just what is new media exactly all about.
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In this era of new and advanced media, the new media is taking a leap. There are several types of new media that are beneficial in some way or the other. Different types of new media help to grow the communication and entertainment industry.
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Traditional media permits businesses to target a broad target audience through billboards, print advertising, television commercials, and more. Whereas, new media allows firms to target a narrow target audience through social media, paid online ads, and search results.
The advantages of the new media comprise that it allows information to be scattered quickly and that it allows people to learn about cultures other than their own.
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Social media provides most small businesses numerous advantages. To know more, Click here
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The shift from traditional or old media to the use of new media has seen major changes in the communication and entertainment industry. The traditional forms like print, films, TV, and radio constitute old media, new media primarily includes computer technology, the internet and smartphones.
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Advantages of new media and traditional media:
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New media vs old media:
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Old Media vs. New Media:
To find out which media is best for your business, Click here
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About the Contributor: Amrita Sinha
Amrita is in the field of media. She has a deep inclination towards writing and public speaking. She has the aim of removing the stereotypical mindset of society. She loves to read and photography is her passion.
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