The skin care and cosmetics markets have long been dominated by women and makeup is heavily associated with femininity. Slowly but surely, the beauty industry seems to be moving in a much more inclusive direction, both in terms of racial and gender diversity. It’s still seen as a little out of the ordinary for guys to use concealer or foundation to hide a blemish or two, likely because makeup is largely marketed to women. But, men are increasingly joining in and are easily accepting the fact that they too can use makeup.
In recent years, there’s been a cultural shift as cosmetic companies have started targeting men. Men and makeup have had a relationship dating back to 4000 BCE. Ancient Egyptians used thick black eyeliner to accentuate their eyes. Fast forward to the 1970s and ’80s where musicians like KISS, David Bowie, and Prince all used makeup in their performances. In recent years, men’s makeup for uses other than costume/stage makeup is starting to expand. Now, it’s becoming more common for men to use makeup to enhance their looks. In 2016, James Charles broke stereotypes being Cover girl’s first male spokesperson. This was the initial big step for men and makeup. Today, there are even several apps for men’s makeup.
Read below about men’s cosmetic products:
Make-up for men has come a long way since you surreptitiously borrowed a dab of your sister’s concealer to cover a zit. To know more, Click here
It’s official: Men’s skincare is booming.
According to Forbes, sales in men’s skincare products jumped 11% in 2017, with a full 84% of male respondents between 18 and 44 reporting that they use facial skincare products. To read more, Click here
When it comes to skin care, men have traditionally kept it simple. However, more men are now pursuing healthier, younger-looking skin, making it a great time for men to evaluate their skin care routine. To know more, Click here
The start-ups in the cosmetic world have now introduced a new segment too. Apart from female beauty products, the start-ups are including and focusing equally on men’s cosmetic products too.
Read below about some of beauty start-ups:
Men’s grooming startups have disrupted the way the beauty products industry has traditionally worked in India. To know more, Click here
The men’s grooming industry is experiencing a major boom right now thanks in part to a host of digital-minded startups bringing innovative, well-designed products to shelves for very reasonable prices. To read more, Click here
Despite the presence of big players like P&G and HUL, a slew of online startups are focusing on grabbing a share of the booming men’s grooming market. To know more, Click here
We, at OpenGrowth, are constantly looking for trending start-ups in the ecosystem. If you want to know any further information about the start-up ecosystem, then do let us know in the comment section below.
About the Author : Amrita Sinha
Amrita is in the field of media. She has a deep inclination towards writing and public speaking. She has the aim of removing the stereotypical mind-set of society. She loves to read and photography is her passion.
*Note: The content published above was made in collaboration with our members.
The Editorial Team at OpenGrowth is working to provide you with the perfect place to know everything about startups.