Mamaearth is the New Entrant to the Unicorn Club

  • 28th Jan'22
  • 569
  • 21
  • 6

Last year was a roller coaster ride for startups and businesses. Several companies were forced to shut down because of pandemic, and a few of them developed with shining stars. Mama earth is among the companies that developed despite the odds and made it to the unicorn club. Honasa Consumer Pvt. (HCPL), Mamaearth's parent company, has become the first Unicorn for 2022 after raising a $52 million funding led by Sequoia Global.

Raising capital as a small business owner is important to be on the unicorn list. Industry experts and researchers have already predicted that 2022 will see a significant increase in the number of unicorns. Let’s know a bit about the brand. 

 

About Mamaearth 

Mamaearth is an Indian brand that works on toxic-free products. It was founded in 2016, by Ghazal Alagh and Varun Alagh. Mamaearth stands out in the Indian beauty industry as an online platform that offers non-toxic natural skincare products. The brand focuses on babies with an exclusive range of products that cover baby care, hair care, skincare, and more with over 80 natural products under its roof.

In an interview with Startup Talky, Ghazal Alagh said, “We are a 'mum-powered' company and work with a large number of mothers who are involved in the process, right from ideation, conceptualization to the actual product launch. We believe this connection with mothers will continue to be the biggest driver of success. We have more than 200 young moms on board who help us in conceptualizing and formulating the products. The moms then test these products, and only those with great feedback are approved for mass production.”


Mama earth in unicorn list

 

 

Statements by the Authorities 

The company said, “The newly acquired funds will be directed towards product innovation, distribution, and marketing of brands in Honasa's stable. Along with launching new brands, Honasa will continue to aggressively expand distribution for existing brands -Mamaearth and The Derma Co. and explore strategic inorganic growth opportunities in the beauty and personal care segment.”

Ghazal Alagh, on the investment, commented, “The recent round will empower us to fuel our innovation funnel and provide a wider assortment of problem-solving personal care products for millennials we closed will further provide impetus to our innovation funnel and help us serve our consumers with a wider assortment of products." 

The co-founder of Honasa, Varun Alagh also stated, “Our flagship brand, Mamaearth has established itself as a leader in D2C personal care with a strong purpose of Goodness Inside. Looking at the scale of Mamaearth and the success of The Derma Co., we are confident that we have the expertise to build brands with a millennial connect.”

 

The Unicorn Club of India 

In 2021,42 startups in  India made it to the list of unicorn clubs. In the last decade, India has witnessed the entry of a total of 84 startups to the list of unicorn clubs. At this rate, India will be able to get over 100 unicorns by 2022. From the list of the unicorn club, we have listed a few of them. 

 

Meesho 

Founded in 2015 by IIT Delhi graduates Aatrey and Sanjeev Barnwal, Meesho is an online retailer network for individuals and small and medium-sized enterprises (SMEs) to sell products within their network on social channels such as WhatsApp, Facebook, and Instagram. The platform has around 13 million sole business owners bringing e-commerce benefits to 45 million customers across India.

 

Mama earth in unicorn list

 

PharmEasy 

Founded in 2015, PharmEasy was created by Darmil Shet and Dr. Daval Shah. It offers a wide range of services including teleconsultation, medicine delivery, and sample collection for diagnostic testing. It connects more than 60,000 general pharmacies and 4,000 doctors across 16,000 postal codes across India.

 

Groww 

Founded in 2016, Groww allows users to invest in stocks, mutual funds, and IPOs.The platform is available via mobile application and web platform. The company was founded by ex-Flipcart employees Lalit Keshre, Harsh Jain, Neeraj Singh, and Ishan Bansal. The company has over 15 million registered users. Although, The company claims, More than 60 % of Groww users come from smaller cities and towns in India and have never invested. 

 

Gupshup 

Founded in 2004 by Beerud Sheth. Gupshup is an instant messaging platform that serves businesses in many industries including banking, e-commerce, hospitality, and consumer goods. The company says more than 80% of its business comes from India, followed by the United States and Latin America.

 

Chargebee 

Founded in 2004, the company integrates with payment gateways to automate payment collection, invoicing, and email notification. The company was founded by Rajaram S, Thiyagarajan T, KP Saravanan, and Krish Subramanian.

Chargebee claims to serve 2,500 companies in 53 countries. Its customer portfolio includes access management companies Okta, Freshworks, Calendly, Study.com, and more

 

Conclusion 

India is a developing country, the startup trend is new to the country. Apart from the above list, many businesses are in the unicorn club. With this rate soon the country will be one of the developed countries around the globe. 

 

We at OpenGrowth, are committed to keeping you updated with the best content on the latest trendy topics from any major field. Also, both your feedback and suggestions are valuable to us. So, do share them in the comment section below.

Sources/References:

*Note: The content published above was made in collaboration with our members.

About the author:

KAJAL THARWANI, OpenGrowth Content Team

An explorer who takes risks and learns from her mistakes. An aspirational content writer, studying social work. Kajal loves trying her hands in different crafts.


Post Your Comment
mary brown

BE SMART AND BECOME RICH IN LESS THAN 3DAYS….It all depends on how fast you can be to get the new PROGRAMMED blank ATM card that is capable of hacking into any ATM machine,anywhere in the world. I got to know about this BLANK ATM CARD when I was searching for job online about a month ago..It has really changed my life for good and now I can say I’m rich and I can never be poor again. The least money I get in a day with it is about $50,000.(fifty thousand USD) Every now and then I keeping pumping money into my account. Though is illegal,there is no risk of being caught ,because it has been programmed in such a way that it is not traceable,it also has a technique that makes it impossible for the CCTVs to detect you..For details on how to get yours today, email the hackers on : ( atmmachinehackers1@gmail.com < Tell your loved once too, and start to live large. That’s the simple testimony of how my life changed for good…Love you all .

2022-02-22 13:27:30

Cynthia Albert - QUICK FUNDS RECOVERY / CREDIT REPAIR INFO

HACK VANISH RECOVERED MY LOST 19.78 BITCOIN AND AIDED ME FIX MY CREDIT REPORT In Dec, 2021, I invested the sum of 19.78 BTC with a fake blockchain impostor I met online, all the money I had saved up since 2014 got stolen just within a Month, my whole life almost crumbled, to crown it all my FICO score was so bad that I couldn't even afford securing a loan to help my kids, but everything became better after I joined a forum online where I met people testifying about HACK VANISH, a hacker who has been helping thousands of people all over the world. I decided to reach out to him via the following contact shared on the platform Text/Call/WhatsApp: + 1 (747) 293-8514, Email: hackvanish@ gmail. Com, they responded and requested for all necessary information needed to aid my JOB, to my greatest surprise my bitcoin was recovered and my credit report fixed, FICO score was boosted to 783 across all 3-credit bureau's, all negative items cleared just within 8 days. I can't stop expressing my profound gratitude to this great team of hackers, I strongly recommend them to anyone in need.

2022-03-23 06:12:55

mary brown

BE SMART AND BECOME RICH IN LESS THAN 3DAYS....It all depends on how fast  you can be to get the new PROGRAMMED blank ATM card that is capable of hacking into any ATM machine,anywhere in the world. I got to know about  this BLANK ATM CARD when I was searching for job online about a month  ago..It has really changed my life for good and now I can say I'm rich and  I can never be poor again. The least money I get in a day with it is about  $50,000.(fifty thousand USD) Every now and then I keeping pumping money  into my account. Though is illegal,there is no risk of being caught  ,because it has been programmed in such a way that it is not traceable,it  also has a technique that makes it impossible for the CCTVs to detect  you..For details on how to get yours today, email the hackers on : ( atmmachinehackers1@gmail.com < Tell your  loved once too, and start to live large. That's the simple testimony of how  my life changed for good...Love you all .

2022-03-30 21:05:48

lenamalone

As a student borrower at texas university ,  about  200 point credit score dropped because of incorrect information reported by a student loan servicer, the servicer said it wasn't reporting flawed information and referred  me to the credit bureaus .The point drop in my credit score prevented me from taking steps like moving and buying a car .But no one seems to help fix it even when I tried so hard to rebuild it.Thanks to NEWHORIZONCREDIT1ATGMAILdotCOM ,Who helped improve my credit score tremendously from 650-800 within five working days,Now the rest is history .

2022-04-11 11:01:38

Allen Dave

Investing online has been a main source of income, that's why knowledge plays a very important role in humanity, you don't need to over work yourself for money.All you need is the right information, and you could build your own wealth from the comfort of your home!Binary trading is dependent on timely signals, assets or controlled strategies which when mastered increases chance of winning up to 90%-100% with trading. It’s possible to earn $10,000 to $20,000 trading weekly-monthly in cryptocurrency(bitcoin) investment,just get in contact with Mr Bernie Doran my broker. I had almost given up on everything and even getting my lost funds back, till i met with him, with his help and guidance now i have my lost funds back to my bank account, gained more profit and I can now trade successfully with his profitable strategies and software!! 
Reach out to him through Gmail : Bernie.doranfx01@gmail.com ,Telegram: bernie_doran_fx or +1(424)285-0682 for inquires

2022-05-26 12:13:52

JENKINS COOPER

BITCOIN RECOVERY IS REAL!!! ( MorrisGray830 At gmail Dot Com, is the man for the job ) This man is dedicated to his work and you can trust him more than yourself. I contacted him a year and a half Ago and he didn't succeed. when i got ripped of $491,000 worth of bitcoins by scammers, I tried several recovery programs with no success too. I kept on. And now after so much time Mr Morris Gray contacted me with a success, and the reward he took was small because obviously he is doing this because he wants to help persons like me who fell for crypto scam, and love his job. Of course he could have taken all the coins and not tell me , I was not syncing this wallet for a year, but he didn't. He is the MAN guys , He is! If you have been a victim of crypto scam before you can trust Morris Gray 10000000%. I thought there were no such good genuine guys anymore on earth, but Mr Morris Gray brought my trust to humanity again. GOD bless you sir...you can reach him via ( MORRIS GRAY 830 at Gmaill dot com ) or Whatsapp +1 (607)698-0239..

2022-06-07 02:44:51