Marketing Strategies - New Shift in Marketing Industry

  • 14th Apr'21
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Marketing Strategies

The rise of COVID-19 has given rise to an array of challenges for brands, one of which is effective marketing. With a drop in on-site video and photo production, teams being asked to work from home, and companies being forced to shutter indefinitely, it’s certainly raising marketing teams to think creatively about how to bear with our “new normal”.

Read the article below to know more about it: 

Shift Marketing Strategy To Acknowledge New Reality

To know how marketing strategies are shifting to acknowledge new reality,  Click here 


Marketing strategies

Ways to Shift Marketing Strategies in the Age Of Covid 19

1. Build Relationships, Not Transactions

The absolute nicest thing you can do for your brand is to move away from incentivizing agreements to creating a one-to-one relationship—personalize your engagement to the person, and reward them in something that makes a difference to them, that grows with them over time. Develop value for your customer, not a fleeting, one-off moment

2. Orchestrate All Channels

Try developing an all-encompassing customer experience that includes all points of sale and communication channels. Customers are looking for importance from their relationship with brands and they’re interacting with their favourite ones, not through agreements. That’s why all channels must be organized. For example, send an email or notification invite to a workshop at the nearest store.

3. Embrace Digital Transformation

Digital transformation from physical to online shopping has renovated marketing into a new challenge. We have to be ready to embrace what we don’t know and always stay curious. We are drowning in data, but how do we make data actionable? Marketing now works across a mixture of functions like IT, analytics, digital and sales, and we have to work together in order to be effective. 

Read these articles to know more about it: 

3 Ways to Shift Marketing Strategies in the Age of COVID-19

Here are the ways to shift marketing strategies in this post Covid-19 age - Click here 

COVID-19: How to Shift your Business Strategy to Align with the "New Normal"

Here’s how you can shift your business strategy in this new normal - Click here 

How To Shift Your Marketing Strategy During The COVID-19 Pandemic

To read about the shift in your marketing strategy during these times, Click here 

3 Ways Marketing Strategies Will Need To Shift To Deal With Coronavirus Complications

For ways in which a shift in marketing strategies is required, Click here 


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About the Author: Beauty Kumari 

An eloquent individual, love to express a myriad of topics through her words. She is ready to take any professional challenge head-on and give her best to any project entrusted to her. She wants to adversely impact through her writing and build a career out of her passion. 


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Akanksha Singh (Editor) , OpenGrowth Content Team

The Editorial Team at OpenGrowth is working to provide you with the perfect place to know everything about startups.

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