The rise of COVID-19 has given rise to an array of challenges for brands, one of which is effective marketing. With a drop in on-site video and photo production, teams being asked to work from home, and companies being forced to shutter indefinitely, it’s certainly raising marketing teams to think creatively about how to bear with our “new normal”.
Read the article below to know more about it:
To know how marketing strategies are shifting to acknowledge new reality, Click here
The absolute nicest thing you can do for your brand is to move away from incentivizing agreements to creating a one-to-one relationship—personalize your engagement to the person, and reward them in something that makes a difference to them, that grows with them over time. Develop value for your customer, not a fleeting, one-off moment
Try developing an all-encompassing customer experience that includes all points of sale and communication channels. Customers are looking for importance from their relationship with brands and they’re interacting with their favourite ones, not through agreements. That’s why all channels must be organized. For example, send an email or notification invite to a workshop at the nearest store.
Digital transformation from physical to online shopping has renovated marketing into a new challenge. We have to be ready to embrace what we don’t know and always stay curious. We are drowning in data, but how do we make data actionable? Marketing now works across a mixture of functions like IT, analytics, digital and sales, and we have to work together in order to be effective.
Read these articles to know more about it:
Here are the ways to shift marketing strategies in this post Covid-19 age - Click here
Here’s how you can shift your business strategy in this new normal - Click here
To read about the shift in your marketing strategy during these times, Click here
For ways in which a shift in marketing strategies is required, Click here
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About the Author: Beauty Kumari
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