Martech 101: 3 Ways Marketing Technology Benefits Businesses

  • 22nd Jun'22
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The digital age has changed and emerged many new aspects of the commercial era, whether it is selling, producing or buying anything. We are completely in contact with technology and digitalization. As far as marketing is concerned it is also affected by the technical tools and has adopted a digital marketing concept to cope with the dynamic world. Besides this digital marketing enables the organizations to reach a massive audience at a minimal cost. 

But it is not enough as there have been numerous experiments in the marketing technology, marketing campaign success and different digital elements that comprise the campaign. These all are testable, traceable, measurable and challengeable. Martech allows your business to influence the buyers and potential stakeholders in the journey of the marketing funnel, it also helps in measuring the return on investment. In short with the help of technical tools, your business can make careful planning. Here we will discuss more about martech. So let's start!


Marketing Technology


What is Martech?

Martech is a combination of techniques and technologies that are used by digital marketers to create, communicate, deliver, test, measure, automate, integrate and adjust with all the marketing efforts. We can say that from marketing and promotion to content and the journey of buyers, martech provides deep insights into the capabilities of the marketing-driven data and also improves the parameters of marketing analysis. So martech gives a helping hand in marketing performance, personalized customers, prospectus interactions and proactive communication with the buyers. 

In simpler words, we can say that martech is combining marketing with technological tools. For instance email marketing, in this process the markets send auto-generated emails to the customers in response to their actions for any particular activity. So if a user visits your website and downloads a white paper by providing the mail id then you can target him to join the webinar to get the information about products and services of your business. 

Thus, martech allows you to learn about the taste, preferences, choices, needs and interests of the potential buyers, and you can track the link they click on while reading email content. 


Why is Martech Essential?

Martech tools are having a great significance in automating and streamlining the marketing process from asset creation to testing and monitoring. In short, these tools allow you to track the whole journey of the customers. Besides this, it also analyzes the lost opportunities and funnels problems that can result in fewer sales. An entrepreneur needs to have the engagement of customers and conversions. Ultimately, Martech is essential to execute and scale marketing efforts more smoothly, by using fewer resources.

As the need for the Martech tools grows, the requirement for system management and integration also increases. In other words, Martech shares data with the record system. Thus by opting the critical marketing techniques of martech, you can build your brand online. 


Marketing Technology


Three ways Marketing Technology Benefits Business

Martech plays a vital role in engaging more customers and making sure that your buyers approach you with more potential. So here are some prime benefits of Martech that are described, have a look!

Generate More Leads

We all know that generating the lead is the most essential aspect of any marketing campaign. You can choose Martech tools to support digital ads, email marketing, search engine marketing, and many more to create the lead.

Enhance Marketing efficiency

Automated digital marketing efforts make it easier to manage multiple channels by improving marketing efficiency. So Martech is the best tool that increases the efficiency of your marketing team.

Better ROI with Improved Conversions

Martech tools are used in testing, remarketing, upselling and coping with other marketing funnels to increase the ROI and also improve the conversion.


Martech Tools

In today’s digital marketers there are several marketing tools that are available for digital marketers. Below we are highlighting a few important tools of martech:

Crazy Egg

This is a mapping tool which tracks how the visitor can interact with websites and provides a view of the hotspot. This mouse-tracking technology provides you with the facility to see which part of your website has gotten many clicks, which has been ignored and which element is getting more visitors.

Google Ads

It is one of the most common and diversely used tools. Google Ads offers pay-per-click advertisements that appear in search results based on your selected keywords on


It is a social media platform and is compatible with multiple social networks. It allows you to schedule and queue post more than 200 metrics and also measure the performance.


It is a free, open-source easy-to-use website creation and maintenance platform. You can use this to create a content management system. This application is programmed in PHP or Javascript and paired with a MySQL database server to store content and other settings.


Marketing Technology



 Slack is workplace coordination and communication tool that provides the access to real-time conversations with any teammate.


 This is a marketing software that includes CRM, a marketing hub, which contains data and sales tools on one platform. In short, this CMS hub is an integrated content management tool that brings customer service data and channels together.


This is an SEO toolset that crawls your website on demand to reveal technical SEO issues and recommend fixes. Besides this, it also helps in tracking the performance ranking of your traffic-driven keywords. 

Martech tools assist in expanding your business. In short, martech is liable for digital transformation in your business and commercial era. 



We can say that the advantages of martech are substantial but selecting tools and managing martech stakes takes time. If you do not have available staff with appropriate experience to identify the martech tools then implement these elements to boost conversions, streamline digital marketing and improve the experience of buyers. Thus it is good to look for innovation to include more immersive experiences using martech.


We at OpenGrowth, are committed to keeping you updated with the best content on the latest trendy topics from any major field. Also, both your feedback and suggestions are valuable to us. Do share them in the comment section below.


*Note: The content published above was made in collaboration with our members.

About the author:

Roshni Khatri, OpenGrowth Content Team

A keen observer, who loves to spend time with nature. A fun loving person, enjoys to explore the new aspects of life. Passionate about reading and learning new things. Roshni is dedicated towards her work and has worked in different professions.

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