Seth Godin is a bestselling writer, entrepreneur, and agent of change.
Godin is a writer of ten books that have been bestsellers around the world, and he is also a well-known speaker. He was newly chosen as one of 21 Speakers for the Next Century by Successful Meetings and is always rated among the very best speakers by the audiences he addresses. Seth was the founder and CEO of Yoyodyne, the industry's prominent interactive direct marketing company, which Yahoo! developed in late 1998. He holds an MBA from Stanford and was called "the Ultimate Entrepreneur for the Information Age" by Business Week.
Purple Cow interprets something phenomenal, something counterintuitive and thrilling and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows, but you can take a chance they won't forget a Purple Cow. And it's not a marketing method that you can punch on to your product or service. Purple Cow is innate. It's built right in, or it's not there.
In Purple Cow, Seth Godin advises you to put a Purple Cow into everything you invent, and everything you do, to build something truly evident. It's a manifesto for marketers who want to assist establish products that are worth marketing in the first place.
Godin urges marketing communities to throw away the conventional Ps of marketing: Product, Price, Promotion, Place, Packaging, Positioning, and People. Instead, concentrate on the following:
The advice that Godin gave is to stand out you must be remarkable and to be remarkable you must be imaginative. In today’s bunched marketplace, there’s no room for “ordinary” products or services anymore; either you’re incredible or you die. To become remarkable, you need to boldly take chances and not worry about judgment. Then, when you start circulating the word of your remarkable product or service, you need to target the people who are both inclined to try new things, and willing to spread the word to others.
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