Rework: By Jason Fried & David Heinemeier Hansson

  • 12th Apr'22
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Do you always think about business? I am sure that you must have read many business books and have got insights about new entrepreneurial exposures. Now in this series, there is an unconventional book for you to know about how to rework and rethink. The book will help you in implementing or executing your business ideas and another aspect of the book is the mention by the author “You can ignore this book at your Peril!”



Most business books show you the path of investments, making a proper business plan, focusing on competition and many more but the Rework shows you a faster, better and easier way to lead the business with the desired successful outcomes. In short, the book describes that you don’t need to be a workaholic, you need less than you think, and you don’t even need meetings. These all are just the secondary elements, what you need is just stop thinking and start working! 

You can also get insight from thinking fast and slow, as this enables you to demonstrate the human mind's brilliance, just like the Rework as it also enables you to act limitlessly.

Thus the book is quite straightforward and better approachable and is surely for those who want to set their dreams to come true in the entrepreneurial sector. If you are also one of them, then the “Rework” is for you. 

Let’s have a look at the other aspects related to the book!




About The Author

Rework is written by “Jason Fried” and “David Heinemeier”. Well, they started their writing journey by writing a blog “Signal Vs Noise” in 1999. It is one of the most renowned blogs. 

Jason and David have written about their experience as founders of 37signals, a successful software company that produces the basecamp, Backpack, Campfire and others. Basecamp is the world’s best management app. Besides this, they have created an open-source web framework, Ruby, on Rails. 

If you are also from the software background then you probably would know about it, if not then trust me these both are tremendous in IT sectors. 


View of The Book

One aspect of Rework is that it is of contrarian view of how to get done or complete the business ideologies. On the other hand, conventional wisdom is just the opposite of that. 

Although I feel it’s not about being contrary, it's just about reworking whatever you do. In other words, the book is having a view of a new way of operating the business activities that reflects the uncertainty, complexity and global nature of the online world we live in. Rework, shows you the methods and techniques opted by 37signals while doing the business, as these have made it a super successful business and the entity deserves to be that too. 


About The “Rework”

Rework is about the experience of Jason and David and has the manifesto of working differently. The book has tips not just for the bloggers but also for the pro bloggers. It is about the working cultures and norms that can be followed in small and large businesses. For example, the title of their chapter: Learning from mistakes is overrated, Meetings are Toxic and Planning is guessing. With this, they have discussed that being a workaholic is not a good idea. 

The interesting factor is that Rework is not a boring book as we used to study in the college classes, rather it is practical and has many authentic, unique and unusual aspects.  

Jason and David have figured out how a business can be operated successfully and with optimum potential in such an internet-based world, without having any adverse impact. Normally people think that being a workaholic and doing the work for long hours is the prime role of a businessman. But Rework shows you the actual work approach that should be rebuilt to have desired outcomes in business. 

This can be understood by the example of 37 Signals, as the company has just 16 employees and it is not a big company but they have a big impact with over 3 million people who are using their products. 




The work culture of the company is comfortable and flexible as the employees are autonomous and they can work at their schedule and can also choose to work from remote sites. Half of the employees of the corporation do not live in the same city, where the company office exists. 

Besides this 37signals don’t have a sales team or marketing team as most of the business comes from their blogs. Their blog Signal Vs Noise is very popular with 100k RSS subscribers. 

In short, you can explore the modern techniques and approaches to cope up with the challenges and problems of software companies. with this the language of book is easy and there are several different topics like competition, marketing, business culture, hiring and many more.


Valuable Key Elements

Rework has many important elements that can help in starting or growing a business, some prominent aspects of the book are as follows:

  • The book helps you to get insights about the business mindset that really can help you in making the money. 

  • The blog is the most significant marketing channel but it requires a strong business foundation to have the best chance of leaving your day job. 

  • The book “Rework” has some sections such as hiring the employees, and it might not be your subject of interest for now but still, there are many other sections that may help you in the future when you would need to hire freelancers or employees as a blogger.

  • This all reflects the innovative and practical approach to operating the business with wisdom and intellect. 

So the book suggests that you don’t need a typical business to look like offline businesses and corporations. All you need is a creative approach to address the work.


What I Like In The Book

I liked the simple way of dealing with the complex issues and aspects of the workplace. The book suggests you keep working on yourself as Where you are is not who you are so get done with all the business activities unconventionally. Besides these, creative titles and relatable images enable you to pour the correct thoughts into your mind. The authors have not just explained their business experience rather they have shared the examples of other companies also. 

 Thus sharing their journey and experiences makes it worth reading and creates an immense impact on the reader’s mind.


The Final Say

“Rework” is for those who believe in themselves and have the business ideas to work creatively. In other words, the book is for the dreamers who have visions but not the exact approach to execute their strategies smartly. If you are stuck in your job and want to start your own business then this book has ample useful elements for you. 

The other option is that you can continue your job and start your side business to meet your monthly expenses. So the book shows all these smart ideas that make you rethink and rework in achieving your goals. 

I am sure the Book Rework will help you in grabbing your professional targets.


We at OpenGrowth, are committed to keeping you updated with the best content on the latest trendy topics from any major field. Also, both your feedback and suggestions are valuable to us. Do share them in the comment section below.


*Note: The content published above was made in collaboration with our members.

About the author:

Roshni Khatri, OpenGrowth Content Team

A keen observer, who loves to spend time with nature. A fun loving person, enjoys to explore the new aspects of life. Passionate about reading and learning new things. Roshni is dedicated towards her work and has worked in different professions.

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