Philip Hampson Knight, whose nickname is "Buck", is an American businessman and philanthropist. He is the co-founder and now chairman emeritus of Nike, Inc., and recently assisted as chairman and CEO of the company.
In this candid and riveting narrative, for the first time, Nike founder and CEO Phil Knight share the internal story of the company’s early days as an intrepid start-up and its advancement into one of the world’s most iconic, game-changing, and profitable brands.
In 1962, fresh out of business school, Phil Knight rented $50 from his father and established a company with a modest mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the closet of his lime-green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In a duration of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most universal and recognizable symbols in the world today. But Knight, the man behind the swoosh, has always continued a mystery. Now, for the first time, in a narrative that is candid, humble, gutsy, and wry, he warns his story, commencing with his crossroads moment. At 24, after backpacking around the world, he agreed to take the unusual path, to start his own business, a business that would be vibrant, different.
Knight details the various risks and daunting obstacles that stood between him and his dream—along with his early victories. Above all, he remembers the constructive partnerships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit club of brothers. Together, harnessing the transcendent power of a shared goal, and a deep belief in the spirit of recreation, they built a brand that changed everything.
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