The Future Of Fashion Caters To The Home-Bound Customer

  • 19th Feb'21
  • 729
  • 26
  • 5

Forget power suits, haute couture, and evening gowns. This season’s hottest trends are oversized t-shirts, pajamas, and loungewear. With maximum consumers working from home and not socializing or going to concerts, clubs, or events, fashion has also had to swing around. And catering to home-bound customers is likely to survive for a while.

Read the below article to know more: 

The Future Of Fashion Caters To The Home-Bound Customer

In the future of fashion, brands will find innovative ways to make customers feel stylish, confident and comfortable, no matter if they are strutting down the runway or working from the couch. To know more, read here:

Fashion Caters To The Home

 

Consumer Behavior During COVID 

It is difficult to anticipate consumer behavior even after the regulations are lifted but many designers believe the priority will be on simpler aesthetics and on strengthening the artisans and craftspersons who are the backbone of their industry. In the first few months of the COVID-19 pandemic, sales of pants dropped 14% across all dealers, while sales of tops increased. The reason is simple: with more people working from home and connecting via video, workers only want to look professional from the waist up.

Other changes to shopping trends include a 143% boost in pajama sales in March and a 13% deterioration in the sale of bras. People are staying home relaxed and comfortable.

Read the below article to know more: 

The changing consumer behavior

To know about the change in consumer behaviour and how your fashion and apparel brand can adapt to it, click here:

How COVID 19 is influencing consumer behavior 

To know how COVID 19 is influencing consumer behavior, click here:

Consumer attitudes: Covid-19 x Fashion

Covid-19 has led fashion consumers to spend more time than ever on Instagram, with a 70% increase in traffic since the beginning of the pandemic. To know more, read here:

Consumer sentiment and behavior 

As consumers around the globe adjust to the next normal, there is significant variance in consumer sentiment and behaviors across countries. To know about consumer sentiment and behavior, read here:

Consumer Behaviour During COVID 

Changing Fashion Trends

As the lockdown proceeds and incomes shrivel, elaborate trousseaus, designer gowns, and bespoke suits riding into several lakhs of rupees have fallen over in the list of priorities of the industry's trend-conscious clients. A growing number of innovative fashion brands are linking the gap between traditional office attire and at-home loungewear. Pajamas have seen a rebirth during the pandemic, but fashionable brands and customers are taking them to the next level. Brands that are organized in the athleisure or loungewear segment perhaps have an easier time adjusting to at-home customers. 

Read the below article to know more: 

Customization is the future of the fashion industry

Customized merchandise market is expected to be Rs 7000 crore and growing at a healthy rate of 15% per annum. To know more about this, read here:

5 post-coronavirus fashion trends 

To know about 5post-coronavirus fashion trends to have on your radar, read here:

How Covid-19 Is Changing Everything In The Fashion Industry

The coronavirus has given rise to a brand new world – a world we are still adjusting to, trying to navigate, and in a sense, make peace with. To know how Covid-19 Is Changing Everything In The Fashion Industry, read here;

 

We, at OpenGrowth, are continually looking for trending startups in the ecosystem. If you want to know any further information about the startup ecosystem or have any mind-boggling ideas, do refer to the other blogs at OpenGrowth. If you have any suggestions, do let us know in the comment section below.

 

Contributor: Beauty Kumari 

An eloquent individual loves to express a myriad of topics through her words. She is ready to take any professional challenge head-on and give her best to any project entrusted to her. She wants to adversely impact her writing and build a career out of her passion.

 

 

 

 

Sources/References:

*Note: The content published above was made in collaboration with our members.

About the author:

Neda Ali (Editor), OpenGrowth Content Team

The Editorial Team at OpenGrowth is working to provide you with the perfect place to know everything about startups. Feel free to connect to us.


Post Your Comment
Wagner Clerk

Hello everyone, I will tell you a secret of getting rich on bitcoin investment “a wise person should have money in their head , but not in the heart.. Everyday is a day of new decisions. Its your choice to be rich or to be poor & keep struggling, start making larger funds in 72 hours with a legit & pro trader like me,Investment plans are open now with a minimum investment of $200 you can earn $2000 in 72 hours. Invest $200 earn $2,000 Invest $500 earn $5,000 Invest $700 earn $7,000 Invest $1,000 earn $10,000 Invest $2,000 earn $20,000 Invest $5,000 earn $50,000 Invest $7,000 earn $70,000 Do not miss this clear opportunity to achieve your financial freedom, those who are not ready to invest now are not ready to retire early, do not depend on a single source of income, let us trade for you today and start making profit for you. Kindly contact us Via WhatsApp:(+447883246472)Email : tdameritrade077@gmail.com

2022-03-14 03:44:48

Ryan Kay

Hacknet Credit Specialist is truly amazing. I have been trying for years to get rid of 2 bad accounts on my credit report. So I contacted him from a credit blog, he was able to get Capital One to completely delete their tradeline off all 3 of my reports. He did the same on my second account; and also cleans off my student loan of $54,000 and I got a high score of 795, he has been completely transparent and extremely communicative. Very affordable, I highly recommend him HACKNET567@GMAIL.COM +1 6464502754. Don't hesitate to get in touch with him for credit fix

2022-03-29 06:01:14

Nath Mary

I'm so happy to share this with you that can read / see this now. When I started trading binary and forex a few months ago, I really didn't have the necessary tools to trade and I lost a lot until I met Pablo Martinez who taught me all about market psychology as he managed my account for me. Today I am grateful to him for his great offer and help because it really changed my financial situation with an investment capital of $1500 and now I'm earning around $35,500 - $30,000 profits per week. Here is his WhatsApp no: +44 7520 636249 or his email address: pm7234029@gmail.com Https://www.facebook.com/PM-Fast-Trade-104912912155335/

2022-04-02 15:23:52

Nath Mary

I'm so happy to share this with you that can read / see this now. When I started trading binary and forex a few months ago, I really didn't have the necessary tools to trade and I lost a lot until I met Pablo Martinez who taught me all about market psychology as he managed my account for me. Today I am grateful to him for his great offer and help because it really changed my financial situation with an investment capital of $1500 and now I'm earning around $35,500 - $30,000 profits per week. Here is his WhatsApp no: +44 7520 636249 or his email address: pm7234029@gmail.com Https://www.facebook.com/PM-Fast-Trade-104912912155335/

2022-04-02 15:25:07

Elisa Albert

Hello, for two years I had $55,000 in debt, including $23,170 in credit card debt. My credit score was nothing to write home about. I managed to get most of my debt removed in bankruptcy and i was left with $9,000 car loan and $23,000 in student loans. Determined not to repeat my mistakes again I met Hacknet the credit specialist through a credit blog. He helped me clear all my debt and every negative item and also increased my score to an excellent score. I’m recommending Hacknet Credit Specialist for any person in need of credit repairs. Contact him through hacknet567@gmail.com/ (646) 450 2754.

2022-05-02 00:01:57


You may also like