The Importance of Video For Branding

  • 7th Dec'20
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Social video generates 49% faster revenue than that of text and images combined. Telling your brand's story through videos is an effective way to leverage this exposure, as it allows potential customers to 'discover' your brand themselves.

Visuals always have a long-lasting impact on people as compared to text. And the reason is quite simple. A message given through a video can easily be understood even by an illiterate person. The text needs you to be able to read and write, and this feature of video makes it a better way to connect to the audience.

For example, you might not remember a text message given by any brands a week back, but you definitely have the ads' visuals in your mind, which you have seen on tv and social media platforms even months back.


The Importance of Video for Branding and Marketing

Videos let viewers determine exactly what the speaker is trying to get across by observing body language, verbal tone, and other visual cues. Be it marketing or making students learn new things, video is an important means of communication and no other ways of communication deliver the message as effectively as video. 

Today, people are more exposed to visuals than text. It not only saves time which you will spend on reading text but also establishes a strong personal connection. Video indeed presents great opportunities to reach and engage.

Launching a successful video marketing campaign require a lot of time and effort, a compelling script along with storytelling elements, creating intriguing visuals and motion graphics, and sound elements are only some of the key elements which you need to consider. You can also get inspiration by checking out portfolios and content of best explainer video companies about their top-notch strategies.




Why is video marketing so Powerful?

Video marketing is the strategy designed by marketing teams to create, curate, and utilize videos as a means of marketing their products or services to their target audience.

According to Wyzowl statistics, 63% of businesses have started using video content marketing. Out of those 82%  feel, video marketing is an important part of their strategy.

There is a reason why people choose video marketing over other forms of marketing. Reportedly, the world watches 1 billion hours of YouTube social video per day. it’s easy to digest, entertaining, and engaging. Read more.


Reasons Why Your Brand Needs to Invest in Video marketing

Creating brand awareness through the means of video engage people more than any other form of content. It saves time as well as creates a long-lasting impact on viewers. It tells your brand story and how important your video for brand and connects to the audience emotionally. 


Benefits of Video Marketing:


1. Video builds trust and credibility

Most of the users say that product videos are helpful in the decision process. The more videos you have to help cultivate and inform your customers, the more you will build on that foundation of trust. And in marketing trust translates to sales.

2. Google Likes Video

If you are optimizing videos for search engines, it is a great way to direct traffic to your website. Description and links available in your videos rope in traffic to your website after the complete watching of the video.




3. Video Brings Social Share

Mobile phones are available to everyone nowadays and according to research more than 92% of mobile users using videos, share them with other people. You can explain every detail of your brand in a fun way to your potential customer by the means of videos.

4. Customers Love Watching Video

This is indeed true, customers love watching videos and surveys reveal that 4 billion YouTube videos are watched each day by the customers. About 92% of your target customers watch online videos and around 1/3rd of the buyers watch the product ad and review the video before purchasing products.

5. Video Had Stronger Emotional Connections

A video shows everything like voice tone, facial expressions, music, color, themes in a detailed manner with which people connect easily. Even if a user does not buy a product instantly, it stays in their subconscious mind and evokes their emotions. Read more.

6. Video Marketing Strategy

Video marketing strategy is a great way to connect to your audience giving more information in less time. If you want to attract new customers and create brand awareness while entertaining your audience, building a video marketing strategy is the correct move towards stepping in brand awareness of your own pitch. Read More.


We, at OpenGrowth, are continually looking for trending startups in the ecosystem. If you want to know any further information about the startup ecosystem or have any mind-boggling ideas, do refer our other blogs.


*Note: The content published above was made in collaboration with our members.

About the author:

Jyotshana Rani, OpenGrowth Content Team

Jyotsana is very keen to express her views on new topics and wants readers to remember her through her writing. She is passionate about reading and believes that words wield the power of changing the scenario and she uses them to encourage people to the best of her knowledge.

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