He has brought over twenty years of strategy consulting and marketing aptitude to Peninsula Strategies, a consulting firm focused on assisting companies to influence subscription pricing, digital community, and freemium to create deeper relationships with customers. Robbie Kellman Baxter has encompassed start-ups and mid-sized venture-backed companies as well as industry leaders such as Microsoft, Netflix, Electronic Arts, and The Wall Street Journal.
Robbie is a sought-after writer and keynote speaker. She has also presented at top universities, associations, and companies, as well as to corporate boards and leadership divisions around the nation. She has created and starred in over a dozen video courses in alliance with Linked In learning on various topics.
The book talks about how we have moved out of the ownership, but are still willing to take advantage of what an owner gets. For decades, consumers and businesses have enrolled in clubs, bought products, and accessed assistance using a subscription model. But it has only been in recent years that the model has been renovated and perfected through massive shifts in technology.
“As individuals grow frustrated with the burdens of owning, caring for, and storing too much stuff, they are looking for ways to minimize that stress. They are also experiencing a need for meaningful connection and community.”
The book says that membership-based business is a problem for both businesses and people. For businesses, it offers the chance to create a “forever customer” who continues loyal and participatory, even as the company transitions and changes. Membership enables for building direct connections, and continuously develops a data stream that can be tapped for a variety of objectives. The book makes a strong case for the Membership economy and presents a 7-step framework for businesses to shift from Ownership to Membership.
This book is going to be a great primer for you and assist you to get your thought processes together around really significant membership topics like churn, onboarding, and customer lifetime value, all of which are important to running a successful membership business.
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Contributor: Beauty Kumari
An eloquent individual loves to express a myriad of topics through her words. She is ready to take any professional challenge head-on and give her best to any project entrusted to her. She wants to adversely impact through her writing and build a career out of her passion.
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