Bill Gross: The single biggest reason why startups succeed
Its tempting to think that money (or marketing) will ensure the success of your entrepreneurial venture. Bill Gross, founder of multiple businesses including IdeaLab, studied 200 businesses that succeeded or failed, and identified the most important factors correlated with success. In this TED talk, he highlights the one factor that you will want to consider whenever you are considering starting a new business, or a new direction or product for your current business.
Insight: Be really, really honest about it, not be in denial about any results that you see, because if you have something you love, you want to push it forward, but you have to be very, very honest about that factor.
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