The last few years have seen tremendous growth in social media platforms and online communication. Everyone has chosen social media platforms for promotions and announcements, from brands to small businesses. There are times when organic reach declines on social media networks. It makes you feel your content is not good enough. However, there are several reasons for it. It may be wrong timing to post or can be a lack of consistency.
If you feel your content is going unnoticed and unloved, then Medium is the hope for you. Medium values your ideas and is also dominated by celebrities and big names. Before diving deep into the topic, let’s understand the basics of Medium.
Medium is one of the first platforms to publish long-term content. It provides a voice for creative writers, freelance journalists, and even writers and It combines the creativity of writing with the collective efforts of social networking. Medium is a great way to see how your audience reacts to your content.
Here are the top ten tips to succeed on Medium and get them to go hot.
Content is the major attraction for readers. Write the content that tells the reader a story. They don’t want to read a personal story. It must add value to their lives. Talk to them, write to them as if you are talking to your friends. Use easy language and relatable words.
Remember, not every Medium article you publish will be a hit. However, if you think your article should be doing well, you can delete it and republish it.
Visuals increase engagement. Always try to include attractive images in your content. Spend time making your profile attractive. Otherwise, no one will visit it. A proper image can help you convey your article. You can go through the designing websites to create an impactful image.
Consistency is more important than perfection! Post a story every day, or at least once a week. Too many posts will lead to weak content. Regular posting of interesting content will increase your followers and reach.
According to some surveys, people spend leisurely time on their mobile phones on weekends. Posting content in the morning results in higher engagement. As most of the audience starts their day in the morning.
You must write daily. Make sure to have writing and editing days. Write, edit, write, continue until you die. Aim to write a thousand words or at least one word a day. Make it a habit to write from 1–1000 words every day.
Successful presentations are understandable, memorable, and emotional! The post must look pleasant and attractive. No one will even read your story if it is not formatted well. Format your story well and use captivating graphics.
You won't make any money in your first year on Medium. Continue! You can make a few hundred on your first story. Most writers average $20 per story. Most writers make $0 for a story. Keep writing! The best writers have made thousands of pirates. Don't leave your day job and don’t quit Medium.
This is the simplest of all the other tips. Whenever people engage with your content through recommendations or likes, it indicates that your writing interests you. Keep them engaged!
Medium automatically syncs with your followers on Twitter and Facebook. It helps you get new readers into your funnel. Ultimately, it grows all your social media platforms together.
Pitch to the publishers! Your story is useless if it is only published on your profile. The publication helps spread your story. It will help you grow your reach beyond just your followers. Getting featured in a big publication can give you a huge boost.
Success can not be achieved in a night. There is no magic formula to it. The more you read, the more you can write relevant content. These tips will surely help you to boost your content. Experiment with the content, use images, and work for yourself.
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*Note: The content published above was made in collaboration with our members.
An explorer who takes risks and learns from her mistakes. An aspirational content writer, studying social work. Kajal loves trying her hands in different crafts.