Christmas is the season of GIFTS!
That makes it a Business Season for Brands!
People are planning to buy dozens of gifts for their loved ones.
It is the most competitive time for businesses. To attract and retain customer attention is challenging considering the number of notifications they are flooded with.
Get as creative as you can. Create engaging content. Go all out!
Out of all, this is the best time to use Influencer Marketing. People are looking for new gifts and mouth publicity works the best. When influencers talk about your product, they’ll be curious to check it out at least once if it captivates them. You can also be sure that it is reaching the right audience.
Ask your Influencers to create engaging content which will make them feel invested. Moreover, there are high chances they’ll revert to their favourite influencers about the product providing you with the first-hand market data. You can accordingly make changes or highlight points that attract consumers.
Another strategy could be to make your influencers add your products in their normal lifestyle pictures making customers believe that they use it too. This not only generates sales but also creates trust in the brand.
To know more about who these Virtual Influencers are and how they work, click here
Like I said before, it is the season of gifts and its only fair to give gifts yourself too.
Come up with an engaging gifting campaign- You can arrange fun contests or scavenger hunts, riddles for your Giveaways.
People are likely to engage in giveaways during festive seasons more than any other time. Because who would mind a free gift?
Customise your packaging of products to Christmas theme-Product packaging plays an important role in user experience as its the first thing that the consumer gets to see about the product.
Unique Christmas packaging adds a classy look to your product. It will bring customers Christmas vibes immediately. Further, since it is just for Christmas, you can label it as Exclusive/Limited Edition.
Website is the medium through which sales happen. Change and add Christmas theme UI to your website.
For additional benefit, you can start it off early from Halloween days.
According to Google Ads Help, “Remarketing is a way to connect with people who previously interacted with your website or mobile app. It allows you to strategically position your ads in front of these audiences as they browse Google or its partner websites, thus helping you increase your brand awareness or remind those audiences to make a purchase.”
If you have not done it yet, it’s high time you make use of it. Christmas is the perfect time to implement it to remind them that they might have saved it for this time and would want to make a purchase. Remarketing converts really well.
Google Ads help has created a short yet informative page about Remarketing. To read about its benefits and more, click here
Amazon does remarketing too. Remarketing can be done through email marketing as well by sending mails of their abandoned carts on your website.
Do I even need to explain it’s benefits?
The sale is a must strategy to apply for the festive season and it goes without saying.
Everyone loves sales and discounts especially when they’ve to purchase in bulk( which means when you need to promote bulk sales *winks*)
Black Friday and Cyber Monday have become a huge success for e-commerce businesses.
To take advantage of the above Flash Sales, you can:
This will make them coming back to your website or brand and make recurring purchases.
Oh! Make sure you inform your customers about your Flash Sales through email or text apart from the usual hoarding announcement.
Another great and emerging strategy is collaborating with brands that make products which need to be used along with your product or complementary products.
For instance, if you buy a mobile phone, you’ll also need a sim card.
So, Mobile phone and Sim card making companies can team up together and create an offer-If both products are brought together a certain amount will be discounted.
It's the time of giving back not only who pay you but to the world, to the needy.
Pair up with NGOs, charity organisations and mention that a certain percentage of the sales will go to supporting this cause.
Christmas is an emotional time for most people. Hence, Emotion and Empathy plays a huge part especially when it's Christmas.
But apart from a strategic business decision, people feel connected, it builds trust and brand value.
Not many people have enough money or time to go and make a donation themselves. Or they don't think they’ve sufficient money to donate that will make a difference. But this way they can purchase their necessity and donate to the needy.
Shipping costs can change minds faster than you think.
Since it's Christmas time, people need to buy ample gifts and especially during Covid when they can’t go out for purchases, free shipping is no more a little joy.
You can also offer free returns during the Christmas season.
Take a look at your best selling products, bundle items you think will provide value offer for the customer and serve it as a gift box.
You can always keep gift cards handy and add it for free in the bundle offers.
Give an option to customise their own gift box. Basically keep offers for bulk purchases.
People are already on their phones and most alert about products because they need to buy different and several gifts for family members.
This is the best time to launch a new product as it will be quite rare to miss people’s eyes.
Your product launch will start with a boom of sales and if the product is worthy enough that people loved, it will become one of your new bestsellers in the market.
Christmas quarter is the favourite quarter for most businesses because it is a holiday season with Thanksgiving, Halloween, Black Friday, Cyber Monday and Christmas festives all falling into the same quarter.
Not all technique might work for all businesses but most christmas ideas would be suitable for all types.
Analyse, Choose and Apply according to your needs and get ready to reap the rewards.
There you go! Go ahead and try some of these and thank me later.
Let us know what you think in the comments section below.
To read more marketing articles, refer to the below-given articles:
Advertising is generally one of the major marketing expenses. To find out how much Covid-19 has impacted the spending on advertising, click here
Facebook has been a champion for a long time now. They have come up with some automation tools that will deal with repetitive upkeep of your brand's Facebook page. To find out more, click here
2020 is no more than a rollercoaster. What's trending for this holiday season would surely be an interesting watch. Read more
Want to go into the statistics and gauge an idea for this year's spending? Read here
We, at OpenGrowth, are continually looking for trending startups in the ecosystem. If you want to know any further information about the startup ecosystem or have any mind-boggling ideas, do refer to the other blogs at OpenGrowth. If you have any suggestions, do let us know in the comment section below.
*Note: The content published above was made in collaboration with our members.
Ayushi is currently pursuing Chartered Accountancy. No secrets there that she loves to read! She believes words have the power of healing and is a medium that can convey like no other. She hopes to connect with people through her empathy, thoughtfulness, and by adding value to their lives.