Technologies like information science and machine learning facilitate the organisation’s customer interactions like never before. A/B testing, AI in Marketing, and speech analysis empower customer-facing associations to require a quantitative approach to mensuration erst qualitative activities, information to drive the proper outcomes quicker.
AI in Marketing delivers endless prices to revenue groups, like driving a lot of economical revenue growth and optimizing each customer interaction to deliver the best customer expertise using Smart or Intelligent customer engagement platform.
To know more about AI in Marketing, refer to these links:
Here’s how you can use AI intelligently in marketing - Click here
To know all about AI Marketing, Click here
Here are some effective examples of AI in Marketing - Click here
To read about ‘What, Why & How to use Artificial Intelligence in Marketing’,Click here
Also Read: Data as an asset
Customer Engagement Platform is that the final chum for any customer-facing rep within the revenue organization. Imagine having to get to work every day without a car, bike, or bus. That’s like trying to manage your business and customer communications without a Customer Engagement Platform. You may get there eventually, however you’ll be wasting plenty of your time and energy before you even sit down at your table for your initial decision of the day.
Many of the crucial elements that build a good customer Engagement Platform are like what created a great Sales Engagement Platform. However, Intelligent customer Engagement Platforms implemented with machine learning manage interactions even when the sale closes, across the course of the customer lifecycle.
An intelligent customer Engagement Platform is a single platform that optimizes each touchpoint throughout the customer journey to drive higher outcomes for purchasers, throughout their interactions along with your business. These touchpoints embody all the sales tools your team uses to have interaction customers - Salesforce and CRM, your inbox, dialers, calendars, social media, notes, and more.
To know more about this topic, OpenGrowth suggests you refer:
Here’s a report on customer engagement through AI - Click here
To know about a digital engagement platform, Click here
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Contributor: Sudeshna Dutta
Sudeshna is an engineer in making. She is a writer at OpenGrowth. Apart from dealing with circuits and chips, she is passionate about being a keyboardist and pianist and wants to attain professionalism in it with her talent coupled with hard work.
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