Types of CRM: How to Choose the Best for Your Business? 

  • 13th Apr'22
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“CRM isn’t rocket science, but it can make you a competitive superstar.” - Anonymous. 

Managing customer relationships is the core rule of any business model. It helps you sustain business and gear up for a long run in the market. Many businesses fail due to bad customer relationships. After all, customers are your business. They help you grow, and they are the reason for your failure too. Everyone starts a business with goals and aspirations. Therefore, it becomes important to keep your customers happy and satisfied.

I know you might be thinking, what is the solution? Don’t worry. I am here to rescue you! The best way to address the customer relationship challenge is CRM. 

For people new to the business world or who are unfamiliar with the CRM market, there is a lot to learn. To start with, I will tell you about CRM, its types, how to choose the right one for your business, and its importance. Let’s go! 

 

What is CRM? 

CRM stands for Customer Relationship Management. It is a tool for managing your company’s relationships and interactions with customers and attracting new customers. The main goal of CRM is to improve business and manage the inquiry without losing track. 

It helps your organization focus on relationships with people, including customers, service users, colleagues, and suppliers.CRM is the most valuable asset for your business  

 

What Are The Types Of CRM? 

CRM includes a large category of tools with different benefits. The features are broadly divided into three main categories: 

 

1. Collaborative CRM Systems 

Collaborative CRM is also known as strategic CRM. Often, big brands have different departments for the marketing team, sales, and support agents, which makes them feel disconnected. Therefore, collaborative CRM ensures all team members have access to the same customer data, no matter which department or channel they work for. 

 

The Benefits of Collaborative CRM systems 

  • It helps to keep track of the interactions a customer has with your business. 

  • It helps you manage relationships with your customers. 

  • It has a document management system that helps to keep every document organized. 

  • It helps to increase communication between departments.

  • It helps to align customer-focused efforts across your business. 

 

CRM

 

2. Operational CRM Systems 

Operational CRM systems help you save time. Marketing automation, sales automation, and service automation, typically provide automation features. 

The CRM system offloads the work that your employees would have to handle, making it much easier for growing companies to provide top-notch services. 

 

The Benefits of Operational CRM systems 

  • It helps you manage your contacts on a central platform. This means each time a contact interacts with your company, the CRM will automatically update their contact details. 

  • It helps to automate lead scoring, which helps to find the potential customer. 

  • It automatically assigns tasks to your sales team based on customer actions. 

  • It helps you scale your email marketing efforts and grow your database. 

  • It gives you a clear view of each customer’s activities and profile. 

 

3. Analytical CRM Systems 

The primary focus of analytical CRMs is to analyze your customer data to gain important insights. The new digital era has made it easy to collect data in large quantities. But what to do with the data? In fact, it is estimated that over half of the data collected by companies never get used. 

Analytical CRMs are one step forward. They provide features that help you use the data to see trends in how your customer behaves. With the information, you can better choose the right path to improve sales and understand common customer problems. 

 

The Benefits of Analytical CRM systems 

  • It helps you store data in one central, organized, easy-to-analyze database. 

  • It gives you insight into your customer’s behavior and past purchases. 

  • It helps you give your customers a personalized experience, by understanding them. 

  • It can help you predict future customer demand. 

  • It helps you figure out the touchpoints that led someone to become a customer. 

 

How to Choose the Best CRM  for Your Business? 

I hope you have understood the types of CRM and their benefits. If yes, then you are a bit closer to choosing the right one for your business. But how can you be sure about that one CRM? I have got a solution. 

Before choosing CRM, make sure that it checks the following things: 

  • It integrates with your existing technology.

  • It gives you every piece of information regarding customers.

  • It makes it easy to migrate contacts if you change CRM in the future. 

  • Creates less work for your team. 

  • Be your helping hand. 

  • It’s easy to set up and learn. 

  • It must have the highest level of security.

If you meet all the above tips, no matter the type you choose, it will grow your business and help you to increase potential customers. 

 

How to choose CRM

 

Why is CRM Important? 

You must have heard, “Customer is king”, so to keep this king happy CRM software is important. It helps to maintain a healthy and productive customer relationship by increasing sales and ensuring a bright future for the business. The CRM plays an important role in: 

  • Growing business reputation.

  • Reducing cost.

  • Automation of everyday tasks.

  • Increases coordination among the team.

  • Achieving the sales target. 

  • Optimize conversion probability. 

  • Customer-oriented products and services. 

  • Extensive customer data. 

 

Conclusion 

If you want to provide the best service to your customers, intentions are not enough. You need to have an organized and effective customer management system. I am sure, once you start using CRMs, there is no going back. I hope after reading this blog you have understood the concept of CRMs and now you have the answer when someone will ask, “How to choose the best CRM for your business.” 

 

We at OpenGrowth, are committed to keeping you updated with the best content on the latest trendy topics from any major field. Also, both your feedback and suggestions are valuable to us. Do share them in the comment section below.

 

Sources/References:

*Note: The content published above was made in collaboration with our members.

About the author:

KAJAL THARWANI, OpenGrowth Content Team

An explorer who takes risks and learns from her mistakes. An aspirational content writer, studying social work. Kajal loves trying her hands in different crafts.


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