Value Selling: Key to Sales Success

  • 9th Feb'21
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Value selling creation is the bedrock of business. It sets you aloof from the competition, secures long-term customers, and brings distinct meaning to your brand and your solution.

Value selling is an essential base to support a profitable and lasting business. Without it, the cracks will soon begin to appear that will compel both customer retention and your bottom line. It allows a unique offering that will be rendered just another stock in the eyes of the target market.

 

Must Read: An effective salesman can be an asset for your business

 

Sales Value

Sales Value refers to the proceeds of the total volume sold for delivery during the base period or the applicable adjustment period in the United States of America. Sales value does not include the amounts that buyer charges to the customers for equipment, freight and other service charges.

Refer to the link below to know more:

Sales value productivity:

Gain insight into the overall productivity of your sales agents by measuring the total average value of sales achieved by agents. To know more, Click here

 

Value-Based Selling

Value-Based Selling is defined as the process of understanding and strengthening the reasons why your offer is valuable to the purchaser. Value-Based Selling helps to increase the likelihood of a transaction as well as the price the purchaser is willing to pay.

Click the links below to read more about value-based selling

Value-based selling:

The secret sauce to your success will depend on how much value you can add to your product, and how much value that will add to your customer’s life. To know more, Click here

Value based selling guide:

Value-based selling is an approach that’ll help you command higher prices while delivering more value to your clients. To read more, Click here

7 key principles of value-based selling:

Yes, as a sales professional, your job is ultimately to sell. However, what if selling for the sake of selling wasn’t your main mission? Enter value-based selling. To read more, Click here

Reasons why value-based selling is successful:

Value-based sales is a popular term that gets thrown around an awful lot these days. Many major companies claim to provide this service to their customers while citing different reasons why their organization has the best value. From tech support to delivery speed, from warranty policies to company reputability, there are many factors that a company will claim makes them a “value-based seller.” To know more, Click here

 

Also Read: Sales pipeline - a visual snapshot of sales

 

How to Show Value in Sales?

There is hardly any business or organization that can survive without a sales force. Without a sales team, it will be difficult to sell your products or services effectively. Top sales staff make a difference in earning or failing to reach revenue goals. One cannot overestimate the importance of a good sales troop demonstrating their value to their company by showing good sales receipts.

Here are some related links on how to show values in sales, read then to know more.

6 ways to show value to customers:

Modern consumers are obsessed with finding the best bang for their buck. To make matters even more complicated, there are very few industries where your product or service will be entirely unique. So, if you and your competitor offer the same product, what’s going to make customers choose you over them? Value. To know more, Click here

5 guaranteed ways to add value the to sales call:

Every time you pick up the phone, you should be asking yourself, what will my prospect gain from this conversation?Here are 5 guaranteed ways to add value to every sales call: Click here


 

Value Selling Examples 

There are numerous examples that fits in the block of value selling, especially in today’s business-oriented world. Food sold in a plastic box or a glass fit can be used after its content is consumed. Hybrid cars are one of the recent examples. These are cars that rely on a mix of gasoline power and electric power.

To know more such examples, click in the links below.

31 value selling example:

In the marketing world, the most effective way of avoiding this lonely fate is through a skillfully written value proposition as a part of your greater brand messaging strategy. To know more, Click here

7 best value selling proposition:

Your business’s value proposition is arguably the most important element of your overall marketing messaging. A value proposition tells prospects why they should do business with you rather than your competitors, and makes the benefits of your products or services crystal clear from the outset. To read more, Click here

Example of values added selling:

In selling, the term “value added” has taken on a life of its own. This term has a variety of meanings and interpretations, which is confusing for buyers and sellers alike. Here are just a few examples of what “value added” has meant in different industries: Click here

Value proposition example:

Jay is the owner of a massage therapy company. He's trying to figure out how to sell his services to the corporate market. To know more, Click here



Wanting to build a sales team? Here are some Tips for building your sales team

 

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About the author: Sareen Yasmin

Her passion includes creative writing, reading and playing around words. She is looking forward to bringing some change with the power of pen and thoughts. Mic and pen are her best friends.

Sources/References:

*Note: The content published above was made in collaboration with our members.

About the author:

Akanksha Singh (Editor) , OpenGrowth Content Team

The Editorial Team at OpenGrowth is working to provide you with the perfect place to know everything about startups.


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