Welcome to Gen Z !

  • 28th Sep'20
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Gen Z – ‘We are not born to accommodate autocracy over our hearts, minds, bodies, or souls. We are here to corroborate an abundance of love-inspired possibilities greater than such constraints.’

Youth culture is constantly unfolding generation gaps. Gen Z represents a phenomenal group of innovation and entrepreneurship. This group is directed on niche interests and if brands don’t recognize this now and get on board, they are going to be left behind. It’s also important for brands to adopt a global mindset, as some of the most crucial growth is taking place in countries that are either developing or underdeveloped.

 

All About Gen Z

Long before the name influencer was invented, young people played that social role by creating and comprehending trends. Now a new generation of influencers has come on the spectacle.

Members of Gen Z basically people born from 1995 to 2010—are true digital natives. From earliest childhood, they have been exposed to the internet, to social networks, and to mobile operations. That context has produced a hyper cognitive generation very comfortable with collecting and cross-referencing many citations of information and with integrating virtual and offline experiences.

 

Read the links to know all about Gen Z.

All about gen Z:

https://www.pewsocialtrends.org/essay/on-the-cusp-of-adulthood-and-facing-an-uncertain-future-what-we-know-about-gen-z-so-far/

 

15 stats about gen Z:

https://cmo.adobe.com/articles/2019/6/15-mind-blowing-stats-about-generation-z.html#gs.gnubeb

 

Characteristics of gen Z:

https://blog.ttisi.com/10-defining-characteristics-of-generation-z

 

Everything to know about gen Z:

https://www.cio.com/article/3282415/everything-you-need-to-know-about-generation-z.html

 

Decision-Making Style of Gen Z

The media and consumer study groups have been keeping the millennials in the spotlight for many years now; perhaps it is time to turn some of the interest on Gen Z, which began its invasion into mainstream consumption.

Gen Z has a totally different mindset and approaches towards the growing world. Their decision-making style depends on the way they take the world and the people around them.

 

Here are some links to let you understand the decision-making style of gen Z.

Gen Z buying decision:

https://blog.ryan-jenkins.com/this-is-how-generation-z-makes-buying-decisions

 

https://www.inc.com/ryan-jenkins/this-is-how-generation-z-makes-buying-decisions.html

 

Decision making style of gen Z:

https://search.proquest.com/openview/03b4370ef94ab1da39a5abe15c06eb51/1?pq-origsite=gscholar&cbl=196177

 

Shifting generation of decision making:

https://cantatahealth.com/blog/shifting-generations-of-decision-makers-and-how-to-prepare/

 

Gen Z Building New Beauty 

As global connectivity soars, generational shifts could come to play a more significant role in setting behaviour than socioeconomic disparities do. Young people have become a dominant influence on people of all ages and incomes, as well as on the way those people comprehend and relate to brands.

 

Visit the links to know how gen Z is helping in building a global connection.

Gen Z building new beauty:

https://www.wgsn.com/blogs/gen-z-beauty-blog/

 

Gen Z shaping the future of face of beauty:

https://www.dalziel-pow.com/news/how-gen-z-shaping-future-face-beauty

 

Best brands connect to gen Z:

https://www.interbrand.com/best-brands/best-global-brands/2019/articles/how-the-best-global-brands-connect-with-gen-z/

 

Gen Z reshaping office culture:

https://www.sundayguardianlive.com/culture/generation-z-reshaping-office-culture-worldwide

 

We, at OpenGrowth, are continually looking for trending startups in the ecosystem. We are committed to bringing the latest trending startup ideas around the world. Do let us know if you want us to cover a particular topic.

Sources/References:

*Note: The content published above was made in collaboration with our members.

About the author:

Sareen Yasmin, OpenGrowth Content Team

"I believe my fingers can transform thoughts into immortal memories and lessons for the rest of the world."

Her passion includes creative writing, reading and playing around words. She is looking forward to bringing some change with the power of pen and thoughts. Mic and pen are her best friends.


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