What Is Social Commerce? All You Need To Know 

  • 16th Jun'22
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“The potential for social commerce today is infinite. Every e-commerce site will have to adapt.” - Bing Gordon 

 The last few years have seen rapid growth in online businesses and selling products through social media platforms. And the pandemic due to COVID- 19 has boosted it. According to some reports, “Sales through social media channels worldwide are expected to triple by 2025. As a result, almost half of brands plan to increase their investment in social commerce in 2022.” 

If you are in the business of selling products, this blog is definitely for you. In this blog, we will walk through the different aspects of social commerce, understanding its trends, benefits, and strategies. What are you waiting for? Let’s go! 


What is Social Commerce? 

Social commerce is one of the critical marketing techniques that uses networking websites to promote and sell their products and services. Its success is measured by the degree to which consumers interact with the brand through likes, shares, and comments. The frequently used social media platforms for social commerce are Instagram, Facebook, Twitter, and Pinterest. 


Marketing Tactics of Social Commerce 

Here are a few marketing tactics that social commerce employs include: 

  • Inviting users to vote on product choices.

  • Offering personalized options.

  • Using graphics and videos to attract viewers. 

  • Encouraging users to comment and feedback about the products and services.

  • Using influencers to endorse their product.

  • Offering giveaways to engage consumers and potential consumers. 

  • Survey your current customers to find their preferred social media platform. 


Social Commerce


Why Use Social Commerce? 

Do you think setting up a social media shop is a good idea? Here are a few reasons why opting for social commerce is worth it. 


Consumer Experience 

Brands need to provide shoppers with a memorable experience. It is important to keep them coming back and attracting new shoppers. Shopping on social media websites makes the consumer’s experience more interactive. One can easily consult with their families and friends on purchases. 


Removes Friction 

Loved it, then buy it! Social commerce removes fractions from the consumer journey. Therefore, it makes it easy to follow through with purchase history. Every click is an opportunity for potential consumers to change their minds. 


Money Making 

Social commerce is the best way to make money. According to researchers, the e-sales will surpass $ 735 billion in the coming years. This makes sense to bring your products to online websites where your customers love them. Even 81% of shoppers research products on Instagram and Facebook, and shopping is a top priority for 48% of Pinterest users. 


Consistent Growth 

Every day, millions of new users join social media platforms around the world. As per Statista, “ Facebook has over a billion active users each month and many new users join every hour.” The companies using social commerce continuously grow and get potential consumers. It also helps to maintain and grow trust and loyalty with the consumers. 


Prime Audience 

There is a lot of customer data available on social media websites, it gives you an incredible opportunity to tweak and target your audience. You can directly advertise to your target audience. Therefore, social commerce offers you the chance to get ready to buy an audience that a traditional way of e-commerce and marketing cannot. 


Business Metrics 

For any business across the world, it is important to analyze the efforts and get a positive ROI ( Return of Investment). Social commerce makes it convenient to measure and evaluate performances. It is easy because social media websites have marketing automation tools that allow you to measure the traffic through website clicks and reach. 


Social commerce


Tips for Effective Social Commerce 

Here are a few tips that will help to stand out in the market. 

  • Understand your audience.

  • Choose the right platform. 

  • Be creative with social content. 

  • Schedule your posts and promotional content. 

  • Meet more customer demands. 

  • Share direct purchase link

  • Offer freebies and promo codes. 

  • Collaborate with social media influencers. 

  • Approach the right audience. 

  • Encourage reviews. 

  • Engage with your audience. 



Customer expectations have massively changed after the pandemic. Customers expect to associate with brand value and their time. Social media use is increasing and the use of social commerce becomes important for the brands to sell their products and build trust. 


We at OpenGrowth, are committed to keeping you updated with the best content on the latest trendy topics from any major field. Also, both your feedback and suggestions are valuable to us. Do share them in the comment section below. 


*Note: The content published above was made in collaboration with our members.

About the author:

KAJAL THARWANI, OpenGrowth Content Team

An explorer who takes risks and learns from her mistakes. An aspirational content writer, studying social work. Kajal loves trying her hands in different crafts.

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