Why Founders Should Prepare for Lower Valuations for a Great Start-up Reset?

  • 10th Mar'22
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Raising the capital and initiating the business is a quite complex and risky task. During the first round of raising the finance, investors also feel concerned about the founder. For the start-ups, a reset in capital flows and valuations has great implications.

So it is complex to value a startup reset because the entrepreneur and the experienced people all are unsure about it. Every start-up has its own rules and parameters. With this, every startup needs the initial capital and there are many startup funding series, which work for establishing a successful business. But to do a fair valuation of the business is quite complicated.

You can understand it by this “As I was conversing with an entrepreneur, who had a career plan in large business and had a very strange view on the large and growing market. I asked her to explain the parameters of raising the funds and doing the evaluation for the same. She gave a number without any rationale by considering the other start-ups and their ways to raise the capital. The number was very incredible and it amazed me”. This shows that the start-ups and the market trends are unpredictable.  In short, assessing the value of a business is indecisive, as it is a conglomerate of many elements.

Preparing for lower valuations for a great start-up reset, you need to predict the capital market and the primary market. But still, you can just make predictions about the actual data and it is because the start-up valuation has its values and language.

Valuing a start-up is merely a vague idea that can be taken by assessing the other ventures of the same field. with this it is important for you to understand the venture capital funds,  as this can guide you in doing a fair valuation of your start-up. The business which is already established is valued based on profitability, growth and assets.

So it is possible for a business that is already established to compare the value with the other entrepreneurship in the same sector. Because it has plenty of information about raising the funds.


Start up valuation


In the case of start-ups or new ventures, the entrepreneurs will work according to their targets about getting a return on investments. It is good to understand this and give a vague idea to the investor about returns. However each investor is different from another, one can use this approach and the other can come up with a different target of valuation. The investors may use some methodologies such as venture capital method, Berkus, Scorecard, and Risk methods. Therefore you should not get drawn into their logic.

In the absence of quantitative data, the investor may ask to use some other logic for valuation to start up. But this will be the least analytical and will not work upon new businesses. So ultimately the value of start-ups is the value where one has a desire to buy and the other has the will to sell.

It is a well-known thought that entrepreneurs and investors determine the values of the business, which is in favor of all the parties. The prime element of concern is that the valuation of the start-ups has the signs of multiplications not of the plus.


Elements of lower valuation for start-up reset

Start-ups need to recognize that these are the peak of capital. There are many startup terms you need to learn before raising the capital and doing a proper valuation of a business. I have observed that many organizations that have not spent even a single Penny from financing sources have set a long way to go for themselves. But still, they have to create revenues in the market.

Venture funds and capitalists have a high level of income, due to taking the hit to their founder’s rating by operating as per the market conditions and ascertaining lower valuations metrics. Founders must acknowledge that the valuation parameters are not constant as these are changing over time.


startup valuation


In this case here, you have to determine what you can sustain through the flat or down round in the future. Just keep in mind that valuation matters if it is done according to the final liquid event. As you need to know the value of your business. Here some prime elements for the valuation of a start-up are described as under:



It is proof that your proposition is valuable and beneficial for your target market. You can get feedback from qualitative and quantitative ways and customers as well. You can use digital tools and social media conversations to get feedback and evidence about the value of your business.


The investor focuses on the promises done by the entrepreneurs and setting clear priorities for the commitments done previously. If the business is going to raise the capital for the long run then it is beneficial for the investors and the founders but if the capital is raised for fewer months then it is a worse situation as per the investing purpose.


Potential in business helps to enhance the values. Mocking up the products, consumer’s experience, visuals of future products and research into the market are the factors that help in determining the potential. This guides the valuation of the start-up.

Thus for new start-ups, the valuation is done to measure the market trends and assess the actual value of the business.


startup valuation


Founder and Valuation metrics

The founder must accept the fact that the valuation parameters fluctuate by time. If you are a founder of a start-up, it is obvious that you want to scrutinize your expenses. As far as the history suggestions are concerned it states that the economy will slow down due to recession and that may probably affect the revenues of your start-ups. In this case you need an advisor for your start up to assist you in the economic crisis. With this, you have to assess the recirculation of money through other start-ups.



When a start-up is funded at a higher level, it is because of the perfect mix of all the elements of the trade activities and a surety that it will succeed. So when you have the observations that there would be substantial growth in your startup then you can create or set a higher value for your startup. In the current scenario, people are dismissing the valuation of start-ups due to uncertainties of the market and economic trends. 

Being a founder you probably want to reduce and minimize the costs of the business. Therefore to have optimum revenues, at the initial stage, a founder should do the valuation of the start-up at the lower level.

Start-ups are not about just coping with the changes rather they must be reactive to the changes. For more capital raising information stay tuned with us!


We, at OpenGrowth, are committed to keeping you updated with the best content on the latest trendy topics from any major field. Also, both your feedback and suggestions are valuable to us. So, do share them in the comment section below.


*Note: The content published above was made in collaboration with our members.

About the author:

Roshni Khatri, OpenGrowth Content Team

A keen observer, who loves to spend time with nature. A fun loving person, enjoys to explore the new aspects of life. Passionate about reading and learning new things. Roshni is dedicated towards her work and has worked in different professions.

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