TikTok’s potential exit had already seen many substitute social platforms looking to woo TikTok users to their app. Instagram, Snapchat, and now YouTube are among those looking to achieve an advantage by leveraging the fluctuation around TikTok to launch their short-form video products. More direct TikTok opponents, like Triller, Dubsmash, Byte, and others, have picked up some new consumers, as well.
YouTube Shorts, Yet Another TikTok Competitor, Launched in India in Early Beta
https://gadgets.ndtv.com/apps/news/youtube-shorts-beta-launched-short-form-video-15-seconds-2295343
YouTube announced the launch of a new short-form video experience it’s calling YouTube Shorts. The feature will enable users, initially in India, to upload 15-second or less short-form videos using a new set of producer tools, including a multi-segment camera, similar to TikTok, speed management, and a timer and a countdown factor. The videos can also be set to music, Thanks to YouTube’s access to a large library of songs that it says will proceed to grow over time. The multi-segment camera lets users string jointly multiple video clips into one short clip. The other controls allow YouTube creators to be more creative than if they easily pressed a “record” button.
Besides, YouTube Shorts will promote hundreds of thousands of tracks from partners like T-Series and Believe Digital. It’s also working with music artists, labels, and publishers to make more of their content available in the YouTube Shorts’ catalog.
People who don't have access to the Shorts camera can still upload vertical videos that are under 60 seconds long, with the hashtag #shorts in the title or description, and these would still be picked up to be highlighted on the YouTube homepage.
YouTube Shorts launched in India, hopes to fill spots vacated by the TikTok ban
YouTube starts rolling out its TikTok competitor, YouTube Shorts
TikTok: YouTube launches rival to be tested in India
https://www.bbc.com/news/business-54156997
YouTube launches Shorts, its TikTok-like short-form video feature, in India
https://www.xda-developers.com/youtube-shorts-tiktok-short-form-video-india/
YouTube Shorts, Yet Another TikTok Competitor, Launched in India in Early Beta
https://gadgets.ndtv.com/apps/news/youtube-shorts-beta-launched-short-form-video-15-seconds-2295343
YouTube Shorts launches in India after Delhi TikTok ban
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