YouTube launches YouTube Shorts, initially in India

  • 17th Sep'20
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TikTok’s potential exit had already seen many substitute social platforms looking to woo TikTok users to their app. Instagram, Snapchat, and now YouTube are among those looking to achieve an advantage by leveraging the fluctuation around TikTok to launch their short-form video products. More direct TikTok opponents, like Triller, Dubsmash, Byte, and others, have picked up some new consumers, as well.

Read the below article to know more about it:

YouTube Shorts, Yet Another TikTok Competitor, Launched in India in Early Beta 


YouTube: YouTube Shorts


YouTube announced the launch of a new short-form video experience it’s calling YouTube Shorts. The feature will enable users, initially in India, to upload 15-second or less short-form videos using a new set of producer tools, including a multi-segment camera, similar to TikTok, speed management, and a timer and a countdown factor. The videos can also be set to music, Thanks to YouTube’s access to a large library of songs that it says will proceed to grow over time. The multi-segment camera lets users string jointly multiple video clips into one short clip. The other controls allow YouTube creators to be more creative than if they easily pressed a “record” button. 

Besides, YouTube Shorts will promote hundreds of thousands of tracks from partners like T-Series and Believe Digital. It’s also working with music artists, labels, and publishers to make more of their content available in the YouTube Shorts’ catalog.

People who don't have access to the Shorts camera can still upload vertical videos that are under 60 seconds long, with the hashtag #shorts in the title or description, and these would still be picked up to be highlighted on the YouTube homepage.


To know more about it, Refer to the below articles: 

YouTube Shorts launched in India, hopes to fill spots vacated by the TikTok ban 

YouTube starts rolling out its TikTok competitor, YouTube Shorts 

TikTok: YouTube launches rival to be tested in India 

YouTube launches Shorts, its TikTok-like short-form video feature, in India 

YouTube Shorts, Yet Another TikTok Competitor, Launched in India in Early Beta 

YouTube Shorts launches in India after Delhi TikTok ban 


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About the author:

Beauty Kumari, OpenGrowth Content Team

Beauty is an eloquent individual, loves to express a myriad of topics through her words. With a never-say-no attitude, she is ready to take any professional challenge head-on and gives her best to any project entrusted to her. She hopes to make an impact through her writing and build a career out of my passion.

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