996189458260-nr46h0kolnljebk1vdh5kdjg0j2a55b2.apps.googleusercontent.com
webpage
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Last updated on January 2024

English

What you'll learn

Understand the need for Content Marketing

Write crisp and engaging content to capture your audience

Understand the basics of storytelling

Create your own 'Brand Persona'

Create and deploy 'Content Marketing Strategies', and measure their effectiveness

Become familiar with the latest Content Marketing Tools

Understand the laws and financial constraints surrounding Content Marketing

Requirements
  • Internet Access

  • You should know your way around computer basics

Description

- Understand the need for Content Marketing - Write crisp and engaging content to capture your audience - Understand the basics of storytelling - Create your own 'Brand Persona' - Create and deploy 'Content Marketing Strategies', and measure their effectiveness - Become familiar with the latest Content Marketing Tools - Understand the laws and financial constraints surrounding Content Marketing.

This course includes
  • 3-5 hours on-demand video

  • 3 downloadable resources

  • Full lifetime access

  • Access on mobile and TV

  • Certificate of completion

Course Content

Duration: 1 Month

Content marketing is at the forefront of marketing today, with inbound marketing taking over from traditional outbound marketing techniques such as, TV adverts, print media, radio, and even internet adverts which distract and disturb audiences. This course helps you understand the why, what and how of content marketing, helping you learn how to recognize, create or order crisp, engaging and compelling content to woo your customers. Learn how to tell captivating stories, creating effective and relevant content to reach out to audiences beyond your locale using the internet, a staple in almost every household today. Learn how to use powerful Content Marketing techniques, strategies, frameworks, tools and platforms to ensure your content delivers the results you want.

This is the first item's accordion body.It is hidden by default, until the collapse plugin adds the appropriate classes that we use to style each element. These classes control the overall appearance, as well as the showing and hiding via CSS transitions. You can modify any of this with custom CSS or overriding our default variables. It's also worth noting that just about any HTML can go within the

This is the first item's accordion body.It is hidden by default, until the collapse plugin adds the appropriate classes that we use to style each element. These classes control the overall appearance, as well as the showing and hiding via CSS transitions. You can modify any of this with custom CSS or overriding our default variables. It's also worth noting that just about any HTML can go within the

This is the first item's accordion body.It is hidden by default, until the collapse plugin adds the appropriate classes that we use to style each element. These classes control the overall appearance, as well as the showing and hiding via CSS transitions. You can modify any of this with custom CSS or overriding our default variables. It's also worth noting that just about any HTML can go within the

This is the first item's accordion body.It is hidden by default, until the collapse plugin adds the appropriate classes that we use to style each element. These classes control the overall appearance, as well as the showing and hiding via CSS transitions. You can modify any of this with custom CSS or overriding our default variables. It's also worth noting that just about any HTML can go within the

This is the first item's accordion body.It is hidden by default, until the collapse plugin adds the appropriate classes that we use to style each element. These classes control the overall appearance, as well as the showing and hiding via CSS transitions. You can modify any of this with custom CSS or overriding our default variables. It's also worth noting that just about any HTML can go within the

This is the first item's accordion body.It is hidden by default, until the collapse plugin adds the appropriate classes that we use to style each element. These classes control the overall appearance, as well as the showing and hiding via CSS transitions. You can modify any of this with custom CSS or overriding our default variables. It's also worth noting that just about any HTML can go within the

This is the first item's accordion body.It is hidden by default, until the collapse plugin adds the appropriate classes that we use to style each element. These classes control the overall appearance, as well as the showing and hiding via CSS transitions. You can modify any of this with custom CSS or overriding our default variables. It's also worth noting that just about any HTML can go within the

This is the first item's accordion body.It is hidden by default, until the collapse plugin adds the appropriate classes that we use to style each element. These classes control the overall appearance, as well as the showing and hiding via CSS transitions. You can modify any of this with custom CSS or overriding our default variables. It's also worth noting that just about any HTML can go within the

This is the first item's accordion body.It is hidden by default, until the collapse plugin adds the appropriate classes that we use to style each element. These classes control the overall appearance, as well as the showing and hiding via CSS transitions. You can modify any of this with custom CSS or overriding our default variables. It's also worth noting that just about any HTML can go within the

This is the first item's accordion body.It is hidden by default, until the collapse plugin adds the appropriate classes that we use to style each element. These classes control the overall appearance, as well as the showing and hiding via CSS transitions. You can modify any of this with custom CSS or overriding our default variables. It's also worth noting that just about any HTML can go within the

This is the first item's accordion body.It is hidden by default, until the collapse plugin adds the appropriate classes that we use to style each element. These classes control the overall appearance, as well as the showing and hiding via CSS transitions. You can modify any of this with custom CSS or overriding our default variables. It's also worth noting that just about any HTML can go within the

This is the first item's accordion body.It is hidden by default, until the collapse plugin adds the appropriate classes that we use to style each element. These classes control the overall appearance, as well as the showing and hiding via CSS transitions. You can modify any of this with custom CSS or overriding our default variables. It's also worth noting that just about any HTML can go within the

About the Expert

OpenGrowth

4.5 Instructor Rating

13626 Reviews

58073 Students

5 Courses

Welcome to Opengrowth, your go-to destination for expert-curated courses designed to propel your startup or business to success. At Opengrowth, we understand the unique challenges and opportunities that entrepreneurs face in today's dynamic business landscape. That's why we've assembled a team of industry experts, each with years of experience and a proven track record of success, to create courses tailored specifically for startups and businesses.

Whether you're looking to master the fundamentals of business development, refine your marketing strategy, or hone your leadership skills, OpenGrowth has you covered. Our comprehensive selection of courses covers a wide range of topics, including finance, operations, sales, marketing, product development, and more.


Reviews

4.3

Course Rating

51%

38%

9%

1%

1%

John Smith

8 courses 1 review

This is the first item's accordion body.It is hidden by default, until the collapse plugin adds the appropriate classes that we use to style each element. These classes control the overall appearance, as well as the showing and hiding via CSS transitions. You can modify any of this with custom CSS or overriding our default variables. It's also worth noting that just about any HTML can go within the

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