With more than 20 years of experience, Priyabrata Sahoo is an accomplished leader with expertise in product marketing, customer enablement, business development, demand generation, partner development, digital marketing, program management, and global operations. He specializes in managing product launches, enhancing demand generation, turbocharging customer management programs, and enabling customers, partners, and employees with product and platform knowledge. He is also skilled in increasing adoption, decreasing customer churn, and building communities that generate business ROI at a low cost. Between 2001 and 2003, Priyabrata Sahoo worked as a Marketing Strategy Consultant at various companies and entrepreneurial ventures. This is where he enhanced his skill set and got into action.
He joined Sixth Element Systems Pvt Ltd as a Sr Business Analyst from 2003 to 2004. Subsequently, he started working at MetricStream, where he began as an Assistant Manager and rose to his current position as Vice President, thanks to his efficiency and hard work. He has built the global product marketing and demand generation teams from the ground up, creating multi-million dollar sales pipelines at a low cost. He has designed end-to-end GTM strategies for SaaS products that create 5X pipelines within six months, and continue to grow year on year. Priyabrata has also developed various customer outreach programs, including critical account programs that promote company vision and innovation in front of customer CXOs. He has been credited with creating ComplianceOnline and other portals for demand generation through a community of 1000 GRC experts and 1 million GRC professionals.