Shoan is an experienced marketer and entrepreneur who acts as a fractional CMO for early and growth stage startups. An ISB alumnus, specializing in propelling B2B startups through their transformative 0-to-1 phase, he is a growth marketing expert, adept at architecting demand generation strategies that fuel market entry and expansion. With a keen focus on building robust marketing teams, systems, and processes, he thrives in sculpting scalable frameworks that ensure sustained success. His proven track record of nearly two decades in navigating the intricate nuances of setting up and managing businesses, coupled with a flair for design thinking and problem solving, empowers emerging ventures to achieve rapid, sustainable growth. He is dedicated to catalyzing entrepreneurial triumphs by strategically blending vision with execution.