12 Types of Influencers You Should Work With 

Sudeshna Dutta

15th Nov'20
12 Types of Influencers You Should Work With  | OpenGrowth


Someone has rightly said,

“People do not buy goods and services. They buy relations, stories, and magic.”


What is an Influencer? Who is an Influencer?

An influencer is any person who has the power to have an effect on the buying choice of others as an advantage of their authority, knowledge, function, or relationship with their audience.

They actively interact with an awesome area of interest and that the following dimension can be giant or extra focused, relying on the choice of their niche.

The evolution of Influencer marketing has become the new buzzword in the marketing world. Brands are financing more of their marketing funds on nano, micro, and macro-influencers.

“True influence is about Leveraging authenticity !”

It solely used to be Sports stars, movie stars, and celebrities; however now, thanks to the explosion of social media. There are all types of human beings acquiring the advantages. 

The purpose companies love influencers is because they know influencers work can create trends with ease, thus inspiring their followers to purchase the merchandise or the product that the brand provides.

So you need to find the right influencers to partner with to reap the benefits of influencer marketing. 

Must Read: who are virtual influencers and how they work?



It is necessary to remark that these individuals are not simply marketing tools, but instead, they are social relationship assets with which brands can cooperate to accomplish their marketing goals.


Importance of categorizing Influencers

Without segmentation like the below-mentioned influencers, any influencer marketing campaign will have a chance of failure, because then it tends to be a one-size-fits-all approach. While this procedure may work for a few moments, especially if you have your own bulky marketing budget, it won’t last long. 

Rather, your marketing campaign will fall short of its objectives, the influencers you have collaborated with, won’t give you the solutions you wished to accomplish by working with them. And chance, you’re no closer to the public you’re trying to reach. 


Who is an Influencer Opengrowth

12 Types of Influencers you should know if you are running a Brand

There are distinctive sorts of influencers – all of them would possibly be sitting there, except realizing that they would possibly be an influencer in some form or shape. So let’s discuss the types of Influencers.


Types of Influencers based on their Size

1. Mega influencers:

Mega influencers are simply that–”mega-famous” human beings with an epic range of followers. Actors, musicians, singers, athletes and social media personalities with over a million followers are considered Mega influencers.

For example, Christiano Ronaldo, Shahrukh Khan all are considered to be Mega influencers, Kylie Jenner, who Forbes named as “America’s youngest self-made billionaire”. Mega-influencer campaigns work properly for manufacturers that have a big price range and stock that are an enchantment to the masses.


2. Macro influencers:

To be honest, Macro influencers can simply be anyone, with the proper quantity of followers ranging between 50,000 and a million followers on social media.

 Macro influencers can have a public profile and can supply an effective way to generate awareness among their followers. Being non-public and upfront about what you prefer and providing is the nice route for working with macro-influencers.


3. Micro-influencers:

Micro-influencers aren’t simply a team of tiny weeny human beings however Micro-influencers are everyday people who have been famed for their understanding of a unique topic. Their followers can also fluctuate from a thousand to 40,000 people. 

Because micro-influencers solely put up with their real experiences, they have an excessive degree of confidence and are best for constructing lasting relationships with each corporation and followers.


4. Nano influencers:

Nano influencers are one of the modern corporations to obtain focus as they have small numbers of followers compared to others.  Nano influencers show up in an extraordinary area of interest for fantastically specialized fields with the absolute best ranges of engagement. 

In most cases, it has an impact on a small community. Nano influencers can have much less than a thousand followers that can also be enormously involved in their views.


Who is an influencer opengrowth


Types of Influencers based on the content

5. Bloggers:

Bloggers have the most proper and lively relationship with their fans. It has been related to influencer advertising and marketing for a while now and there is a large quantity of extraordinarily influential blogs online. 

When bloggers positively point out products, it can lead their supporters to buy or at least attempt out stuff. Now a blogger can be a food blogger, travel blogger, lifestyle blogger, fashion, beauty, tech blogger, and many more.


6. YouTubers:

Must have heard of PewDiePie, Bhuvan Bam or Carry Minati, right? They are the most renowned YouTubers with a huge following and worth.  Youtubers mainly have running a blog that is usually video-based and rather of being on a website.

The videos are posted on YouTube platforms. Brands regularly collaborate with famous YouTubers or Youtubers with huge followers, sponsoring movies, ads.


7. Podcasts:

A podcast is a subscribable audio file that is typically free that you ought to hear every time you want. No one can deny that Podcasts are a famous shape of entertainment. Now manufacturers can get together with podcasters by sponsoring their display or an episode.


8. Gaming Influencers - Live Streamers

Gaming is another influential niche for influencers. In fact, it’s the most influential niche followed by men. About 54% of men who love video games, follow gaming influencers for their high-quality gaming content. 

Gaming influencers mainly live to stream their games on social media platforms like YouTube and Twitch. Millions of fans follow their live streams to get better tips and tricks at gaming.

People watch these live streams instantly and, as a chance, you can expect a bloom in brand awareness. One can also promote discounts and offers on their new products through these social media influencers and create sales.


9. Photographers:

All of the creators along with the above ones promote their content material on Social media. They don’t simply hope humans locate it on their very own platform.

When we’re discussing the different types of influencers, we can’t forget to mention photographers. They’re undoubtedly one of the best content creators. They create high-quality content and finally display them on social media.

The skills that they have gives these social media leads the opportunity to associate with brands from a diversity of industries. Many international camera brands also work with these mega- and micro-influencers to promote their newly launched cameras and photography lenses.


Who is an Influencer Opengrowth


Types of Influencers Based on their Position and stage of influence

10. Celebrities:

Celebrities have been the authentic influences and are again establishing to wane as the trending market is being overwhelmed with a new kiss in the town. The trouble that brands face is that typical celebrities are finite, with only a few inclined to participate in campaigns. 

Sometimes, an association makes a product the celeb already likes and uses and, consequently, finds them happier to promote. Celebrities can also have many followers and social media followers.


11. Key Opinion Leaders:

These are enterprise experts, sports activities leaders, or even journalists. They get admiration due to the fact of their skills in roles, which in turn can be obtained from who they work for. Getting a journalist of a predominant newspaper to write about you is equal to getting a social media influencer to publish something.

One predominant factor to be conscious of when taking part with these leaders is that most have constructed up their recognition in an offline mode and can also possess a giant or energetic social following.


12. Above-average influencers:

There is no reputable title for this, and again the British enterprise has come up with their trademark to identify Criminal influences.These are the organizations with the very best performing influences based totally on imperative elements that impact client behavior. 

They have a great relationship with their followers, the best conversation skills, excessive engagement, and their followers apprehend them as professionals in their fields.

Their follower numbers exceedingly depend on their situation of knowledge with fairly excessive followings in evaluation to others in their nature.


Final Thoughts on Types of Influencers

By the end of this blog, we hope that if you are a brand looking for the types of influencers, you know which one to pick for your brand this time. And if you are an influencer, then you would have realized which category you fall under!


We, at OpenGrowth, are continually looking for trending startups in the ecosystem. If you want to know any further information about the startup ecosystem or have any mind-boggling ideas on the emerging industries, do refer to the other resourceful blogs at OpenGrowth. If you have any suggestions or questions, do let us know in the comment section below.

The character of instrumental music lets feelings radiate in their own way without presuming to display them as real or imaginary representations. That's the power of music! And Sudeshna believes in it.